When starting a domain reseller business, you’ll face several important duties in order to make your business profitable so that it grows and is sustainable over time. Finding a good source of domains at the cheapest price possible is one of them, and thus be able to calculate a competitive domain price for your customers, which also brings growth to you.
Looking at overall registration prices won’t be enough for your quest, as you will also want to confirm if the renewal or transfer prices remain low as well. You will also want to confirm if you will be charged with any additional fees for certain operations, or from specific registrars depending on their particular terms and conditions. It is very relevant to mention this last point because some companies sell first-year registration as cheap as possible and later charge very high prices for renewals, while others charge extra fees that are not mentioned initially in the domain offer. Some first-year registrations are the cheapest, indeed, but when renewal comes, the situation changes drastically. Price structure matters, and matters a lot.
Taking a look at your competitor’s prices will also give you a general view of the market so, as part of the important duty of finding the cheapest domain registration prices, you will indeed compare with your competitors using as many sources as possible. For example, like Domain name stats mentions in November 2020, these are the top 10 .com registrars according to price:
In many cases, the price of domain renewal doubles (or almost triples, see the table above) the price of the first-year registration, increasing the cost of keeping the domain active in the long term, which would definitely give a good lifetime value forecast, but most probably would increase the churn rate when your clients decide to transfer out for a better price with another provider. Apart from that, this ranking (and most of them) only mentions the price for registering, renewing, and transferring a .com domain, but doesn’t mention if there is an additional fee (like the well-known ICANN fee or processing fee many companies charge). In fact, after doing the exercise of buying a .com domain in many of these registries you can confirm you will get a different price from the initial .com offer you’ve seen, due to additional fees.
What about Openprovider? If we compare ourselves to all the registrars in that list, we’re the only ones offering the same renewal price as the first year (ICANN fee included).
How is it possible?
As mentioned previously on our blog, and you can confirm yourself with that price comparison, we are 100% transparent with our prices. What you see is what we will charge you. No hidden fees. We assume the many costs of 178 direct registry accreditations. We look into all the specific terms and conditions related to domain operation’s prices and fees and negotiate directly with registries in favor of keeping our resellers’ prices as low as possible. We aim to be more predictable and transparent with our pricing, this is why we do not tamper with the renewal prices – we give the same price for registrations, renewals and transfers we get to our members.
Our memberships model enables us to guarantee you won’t pay more than our cost-price for the domain extensions we’re accredited for, and will always get competitive prices on premium domains registrations. We have different types of membership plans available according to our clients’ needs, to help resellers any size grow as big as they expect.
Starting with the Basic Memberships, you could save even up to 6 times the price paid for the yearly subscription. And you can confirm exactly how much you will save with our calculator.
The good thing about this truth about domain renewal price is that now you know it.
In summary, choose the provider who:
– States clearly how much the domain will cost you in time (registration price vs renewal)
– Who states clearly all fees and what’s included.
– Or choose that provider who doesn’t charge you extra fees every time you want to make a move.