Understanding the spam lifecycle: how to keep it away from inboxes

6 trends that could define the domain industry in 2025

Choosing between Paid SSL and Free SSL for domain resellers

Paid vs. Free SSL: Why Paid SSL is important for a safer internet

Openprovider collaboration Offlimits to help fight illegal content online.

Openprovider x Offlimits: The shared road to a cleaner internet

So, what’s happening to the .io domain?

How to create a standout graphic design portfolio online

Edge.be: Creativity with curiosity at its heart

Openprovider’s blueprint for NIS2 compliance

7 cybersecurity trends for 2025 that domain resellers need to know

so why haven't you properly set up dmarc yet

So, why haven’t you properly set up DMARC yet?

dealing with domain abuse: a guide for domain resellers

Dealing with domain abuse: a guide for domain resellers

meet our head of sales: laetitia ribier-costa

Meet our Head of Sales: Laetitia Ribier-Costa

Meet Eline Verhek, Chief Operating Officer

nis2 is coming: what should EU domain resellers do?

NIS2 is coming: what should EU domain resellers do?

How we handle domain abuse: a look behind the scenes

Openprovider’s journey to ISO 27001 certification

our secret sauce for successful remote work

Our secret sauce for successful remote work

Perfecting the art of business partnerships

how to easily send white-labeled emails as a domain reseller

How to easily send white-labeled domain updates

finding new markets by reselling niche TLDs

Finding new markets with niche domains

bulk domain transfers without the bulk headaches

Bulk domain transfers without the bulk headaches

Domain registrars compared: Openprovider v/s OpenSRS

Are domain prices going up?

Supreme service delivered with Valencian passion

preventing future outages: insights from our CTO, Shreerang Gondegaonkar

Preventing future outages: insights from our CTO

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How to grow as a web hoster in a crowded market

customer recognition: meet mike van pamelen

Kentivo: Serving aces with artificial intelligence

openprovider whmcs module: news and updates

Openprovider’s WHMCS module: news and updates

top 10 most expensive domain transactions

Top 10 most expensive domains (2024 update)

Winning with sports-related domain extensions

your questions answered: ins and outs of business email

Your questions answered: business email

A new era of gTLDs is coming

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embracing diversity: celebrating pride month with purpose and passion

Celebrating pride month with purpose and passion

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Domain trends: worldwide vs. at Openprovider

why investing in a premium domain name matters

Why investing in a premium domain name matters

introduction to openprovider's prepaid system

An introduction to Openprovider’s prepaid system

David Matas: from COBOL programmer to IT sensei

5 common mistakes all domain resellers make

Esmero: hosting heroes, taming the hosting Wild West

Join the .club – bring your community together online

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Openprovider: 20 years in the domain industry

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How to improve your email deliverability?

5 nuevos TLD disponibles en el mercado

5 new TLDs on the market: .diy, .food, .living, .lifestyle and .vana

5 new TLDs on the market!

A complete guide to setting up and using EasyDMARC

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Security.txt: enhancing the security and transparency of your website

Security.txt: enhancing your website’s security

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domain industry news roundup / nieuws uit de domeinindustrie

Domain news roundup – October 18, 2023

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Meet Team Openprovider: Marianna

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Today, <a href="https://www.statista.com/statistics/420400/spam-email-traffic-share-annual/" target="_blank" rel="noreferrer noopener">over 45% of all email traffic is spam</a>. And that isn’t just an inconvenience; it’s a security risk that’s growing every year. It fills inboxes and jeopardizes the security and credibility of businesses. For domain resellers, understanding spam’s lifecycle &#8211; its path from initial setup to the inbox &#8211; is essential to preventing it. With the right tools and strategies, you can interrupt this cycle before it damages your customers’ trust and impacts their businesses.



<h2>1. Spam’s birth: The set-up phase</h2>



Spam often begins with basic yet sophisticated tactics like <a href="https://www.openprovider.com/explore/what-is-typosquatting]" target="_blank" rel="noreferrer noopener">domain spoofing</a>, <a href="https://www.openprovider.com/blog/email-scams-and-how-to-protect-yourself" target="_blank" rel="noreferrer noopener">phishing</a>, or even hacking into email servers to create large-scale campaigns. Spammers work hard to appear credible, making it increasingly difficult for customers to recognize fraudulent emails. They exploit weaknesses in domain settings, often using fake but similar domain names to imitate trusted brands.



This stage is where your role as a reseller can make an immediate difference. Offering domain authentication tools like <a href="https://www.openprovider.com/blog/domain-security-news/so-why-havent-you-properly-set-up-dmarc-yet" target="_blank" rel="noreferrer noopener">DMARC</a> and <a href="https://www.openprovider.com/explore/bimi-record" target="_blank" rel="noreferrer noopener">BIMI</a> can help customers secure their domains from misuse right from the start. By educating clients about the importance of sender verification and setting up secure domain configurations, you’re helping build a strong first line of defense. For instance, our hosted DMARC solution, <a href="https://www.openprovider.com/products/security/easydmarc" target="_blank" rel="noreferrer noopener">EasyDMARC</a>, not only prevents unauthorized use of domain names but also provides detailed reporting on potential spoofing attempts, giving clients critical visibility into their email security.



<h2 id="h-2-the-spread-reaching-inboxes">2. The spread: Reaching inboxes</h2>



Once the spam campaign is live, it aims to reach as many inboxes as possible, sidestepping traditional spam filters through evolving methods. Techniques range from using legitimate-looking links to embedding images instead of text, making it harder for basic filters to catch. Spam distribution is often global, reaching inboxes across industries and platforms, and each bypassed filter amplifies its spread.



This is where advanced filtering solutions like <a href="https://www.openprovider.com/products/security/spamexperts" target="_blank" rel="noreferrer noopener">SpamExperts</a> prove their value. SpamExperts analyzes email traffic for signs of malicious content, flagging and quarantining emails that contain phishing attempts or malicious links. Working in tandem, <a href="https://www.openprovider.com/products/security/easydmarc" target="_blank" rel="noreferrer noopener">EasyDMARC</a> checks the sender’s legitimacy, preventing unverified messages from slipping through. Together, these tools ensure customers are not only receiving emails from verified sources but are also protected from high-risk content, keeping inboxes clear of threats and reducing the risk of accidental clicks.



<h2 id="h-3-consequences-the-damage-of-unchecked-spam">3. Consequences: The damage of unchecked spam</h2>



Spam isn’t a victimless crime. If unchecked, spam can damage both business reputation and customer trust, leading to financial losses that aren’t immediately visible. When a company’s domain is used in phishing campaigns, for instance, it can erode credibility with clients who unknowingly engage with fraudulent messages. Even a single instance of fraud can lead to prolonged reputational harm, especially for businesses dependent on online communication. The consequences extend beyond reputation &#8211; unchecked spam opens the door to malware, data breaches, and privacy issues that can be costly to repair.&nbsp;



By helping your clients implement powerful security measures, you’re empowering them to protect their business and customer relationships. Tools like EasyDMARC and SpamExperts provide an essential barrier, filtering out damaging content before it reaches recipients, and can help reduce costs associated with data recovery and customer service needed after a breach. In case a suspicious email slips through the cracks, it is important to educate your customers about <a href="https://www.openprovider.com/blog/domain-security-news/email-scams-and-how-to-protect-yourself" target="_blank" rel="noreferrer noopener">recognizing spam emails</a> and <a href="https://www.openprovider.com/blog/domain-security-news/6-steps-to-take-if-you-fell-for-an-email-scam" target="_blank" rel="noreferrer noopener">dealing with the aftermath of falling for a phishing scam</a>. Being aware of the risks can help reduce the impact of spam on your customers and prevent such a situation from occurring again.



<h2 id="h-4-intervention-interrupting-spam-s-lifecycle">4. Intervention: Interrupting spam’s lifecycle</h2>



Domain resellers are in a unique position to advocate for better security practices and help clients actively disrupt the spam cycle. By promoting solutions like <a href="http://openprovider.com/products/security/easydmarc" target="_blank" rel="noreferrer noopener">EasyDMARC</a> and <a href="http://openprovider.com/products/security/spamexperts" target="_blank" rel="noreferrer noopener">SpamExperts</a>, resellers offer clients powerful tools to protect both outgoing and incoming email. EasyDMARC’s simplified DMARC setup and reporting capabilities empower clients to monitor attempted spoofing, while SpamExperts works on the front lines to catch spam before it reaches inboxes.



Through this proactive stance, resellers can guide clients on configuring email authentication, setting spam policies, and using reporting tools to adapt their security measures over time. This creates a ripple effect: as more clients adopt stronger defenses, spam becomes less effective and riskier for bad actors. The ability to catch and prevent spam not only safeguards individual businesses but also helps resellers demonstrate their commitment to a safer, more trustworthy digital environment.



Spam’s ferocious lifecycle may feel overwhelming but with a combination of vigilance and the right tools, it’s entirely preventable. Empowering your clients with robust, proactive protection isn’t just a service; it’s an opportunity to make a direct impact on the security of the digital space. Together, we can eliminate spam as a threat, build a safer internet, and protect the trust that powers every online transaction.


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Though it may seem that domains simply exist, stable and unchanging, the reality is far from it. A lot happened in 2024 &#8211;&nbsp; but 2025 could bring even bigger shifts that domain resellers and their customers won’t want to miss. After all, developments in the Internet and the global economy can quickly spur on trends that affect the entire domain industry.&nbsp;



Most of all, 2024 has been marked by a worldwide contraction in domain names, for both <a href="https://www.openprovider.com/blog/domain-news/are-domain-prices-going-up" target="_blank" rel="noreferrer noopener">registrations and renewals</a>, with registries upping their prices to make up for lost revenue. In this article, we take a closer look at what that is going to mean for registrars and resellers during the year ahead, plus a breakdown of other trends that we think are set to change the industry in years to come.



Here’s a look at the 6 domain sector trends for 2025.



<h2 id="h-internet-penetration-and-the-push-for-a-connected-world">Internet penetration and the push for a connected world</h2>



As of October 2024, i<a href="https://www.statista.com/statistics/617136/digital-population-worldwide/" target="_blank" rel="noreferrer noopener">nternet penetration has reached 67.5% globally</a> &#8211; up from 64.4% a year before. The consistent growth in internet access, especially in developing regions like South Asia and Sub-Saharan Africa, is expanding the pool of potential domain owners. Some of the developing countries in which internet use is currently on a speedy rise include China, India, Brazil, Nigeria, and Mexico. 



This means that, despite the general <a href="https://dnib.com/articles/the-domain-name-industry-brief-q3-2024" target="_blank" rel="noreferrer noopener">contraction in domain registrations and renewals</a>, the demand for domain names and hosting services in this region is not expected to slow down anytime soon. This is particularly the case for local ccTLDs like <a href="http://openprovider.com/domains/tlds/cn" target="_blank" rel="noreferrer noopener">.cn</a>, <a href="http://openprovider.com/domains/tlds/com-br" target="_blank" rel="noreferrer noopener">com.br</a>, <a href="http://openprovider.com/domains/tlds/in" target="_blank" rel="noreferrer noopener">.in</a>, and <a href="http://openprovider.com/domains/tlds/ng" target="_blank" rel="noreferrer noopener">.ng</a>, as well as their IDN variations. We have already seen .cn and .br enter into the <a href="https://www.openprovider.com/blog/domain-news/domain-trends-worldwide-vs-at-openprovider" target="_blank" rel="noreferrer noopener">top 10 most popular TLDs in the world</a>! If you have ever considered <a href="https://www.openprovider.com/blog/multilingual-website" target="_blank" rel="noreferrer noopener">expanding your business to new markets</a>, now could therefore very well be the time.



<h2 id="h-new-gtlds-show-no-signs-of-slowing-down">New gTLDs show no signs of slowing down</h2>



One of the biggest announcements in the domain industry this year came from ICANN, which <a href="https://www.openprovider.com/blog/domain-news/a-new-era-of-gtlds-is-coming" target="_blank" rel="noreferrer noopener">confirmed that it will be opening up applications for new generic top-level domains (gTLDs) in the spring of 2026</a>. After an immensely successful first round of applications in 20212, this second round of expansion will provide even more businesses, brands, and communities an opportunity to register distinctive domain extensions that reflect their identity or mission. 



With thousands of TLDs already in circulation, the next wave is likely to introduce more industry-specific extensions, further expanding the creative possibilities for online brands and community groups. For many registries and corporations, 2025 will be all about preparing for this new round of applications &#8211; not just anybody can apply for a new gTLD of their own.



Meanwhile, existing new gTLDs show no signs of slowing down, even as legacy gTLDs contract. According to the <a href="https://dnib.com/articles/the-domain-name-industry-brief-q3-2024" target="_blank" rel="noreferrer noopener">DNIB</a>, Verisign’s quarterly report about domain industry numbers, new gTLDs increased by 5.2 million domain name registrations, or 17.4%, year over year &#8211; while .com and .net were decreasing.



<h2 id="h-cctlds-as-gtlds-beyond-ai-and-io">ccTLDs as gTLDs: beyond .ai and .io</h2>



Country-code top-level domains (ccTLDs) are no longer only being used inside their traditional geographic boundaries. In recent years, TLDs like <a href="http://openprovider.com/domains/tlds/co" target="_blank" rel="noreferrer noopener">.co</a>, <a href="http://openprovider.com/domains/tlds/tv" target="_blank" rel="noreferrer noopener">.tv</a>, <a href="http://openprovider.com/domains/tlds/me" target="_blank" rel="noreferrer noopener">.me</a>, <a href="http://openprovider.com/domains/tlds/ai" target="_blank" rel="noreferrer noopener">.ai</a>, and <a href="http://openprovider.com/domains/tlds/io" target="_blank" rel="noreferrer noopener">.io</a> have seen a surge in popularity thanks to their appeal beyond their home regions. 



The .ai domain, for instance, is widely associated with artificial intelligence rather than the country of Anguilla, making it a preferred choice for tech startups &#8211; <a href="https://www.openprovider.com/blog/domain-news/ai-domain" target="_blank" rel="noreferrer noopener">which have been registering this domain en masse throughout the past years</a>. Likewise, .io has become a favorite among technology companies and developers, although <a href="https://www.openprovider.com/blog/domain-news/so-whats-happening-to-the-io-domain" target="_blank" rel="noreferrer noopener">news about a recent treaty has sparked discussion about the possibly uncertain future of this domain</a>. This is definitely one issue to keep an eye on in 2025. 



As prices for (premium) .ai and .io domains rise, new opportunities await on the horizon in 2025. TLDs such as <a href="http://openprovider.com/domains/tlds/cc" target="_blank" rel="noreferrer noopener">.cc</a>, <a href="http://openprovider.com/domains/tlds/cx" target="_blank" rel="noreferrer noopener">.cx</a>, <a href="http://openprovider.com/domains/tlds/la" target="_blank" rel="noreferrer noopener">.la</a>, and <a href="http://openprovider.com/domains/tlds/nu" target="_blank" rel="noreferrer noopener">.nu</a> look well-placed to fill in some of the gaps on the market for those clients who are looking for a niche, yet affordable domain. 



Good to know: these ccTLDs are all treated as gTLDs by Google, too.



<h2 id="h-security-first-nis2-and-dmarc-adoption">Security first: NIS2 and DMARC adoption</h2>



In an era where data privacy and cybersecurity are top priorities, the domain industry is embracing stricter regulations to protect both businesses and consumers. The EU’s <a href="https://www.openprovider.com/blog/business-advice/openproviders-blueprint-for-nis2-compliance" target="_blank" rel="noreferrer noopener">NIS2 Directive</a>, aimed at bolstering cybersecurity across critical sectors, will impact the way domain registrars and hosting providers manage data and security measures. This shift toward greater regulatory oversight means that businesses will need to ensure compliance to protect themselves from potential breaches.



Furthermore, Google and Yahoo have added <a href="https://www.openprovider.com/products/security/easydmarc" target="_blank" rel="noreferrer noopener">DMARC</a> (Domain-based Message Authentication, Reporting, and Conformance) as a requirement for emails earlier in 2024. DMARC adoption helps domain owners prevent email spoofing, a technique used in phishing attacks. 



While many companies have implemented DMARC in the past year, not everyone is aware that different DMARC policies offer different layers of protection. While Google and Yahoo allow a “p=none” policy – the weakest DMARC setting – <a href="https://www.openprovider.com/blog/domain-security-news/so-why-havent-you-properly-set-up-dmarc-yet" target="_blank" rel="noreferrer noopener">this alone is not enough to fully protect your domain</a>. Offering DMARC setup services to your customers, or hosted solutions like <a href="https://www.openprovider.com/products/security/easydmarc" target="_blank" rel="noreferrer noopener">EasyDMARC</a>, is therefore a great way to differentiate your offer in 2025.



<h2 id="h-shifts-in-business-models-and-marketing-approaches">Shifts in business models and marketing approaches</h2>



The “classic package” in the domain industry has long included a domain name, a web hosting and/or <a href="http://openprovider.com/products/business-email-solution" target="_blank" rel="noreferrer noopener">email</a> package, and an <a href="http://openprovider.com/products/security/ssl-certificates" target="_blank" rel="noreferrer noopener">SSL certificate</a>. However, as many domain and hosting businesses are merging or being bought up by larger parties, smaller companies will need to offer more in order to stand out. Consolidating service models, in order to create “one-stop shops” for all domain-related needs, is a growing trend in the industry.



Some trending services include domain leasing and auctions, <a href="https://www.openprovider.com/blog/sedo-aftermarket-domains" target="_blank" rel="noreferrer noopener">integration with aftermarket platforms</a>, and offering advanced security products, such as DMARC solutions and Anycast DNS. Other focus areas include more advanced solutions for account management, reporting, and customer service. <a href="https://www.ibm.com/thought-leadership/institute-business-value/report/2022-consumer-study" target="_blank" rel="noreferrer noopener">Modern consumers are looking for flexibility, personalized experiences, and purpose-driven companies that align with their personal values</a>. All are important elements to consider to achieve business growth in these trying times.



Together with new business models, <a href="https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report" target="_blank" rel="noreferrer noopener">new marketing strategies are also cropping up</a>. Along with “classic strategies”, such as paid ads and SEO, social media continues to be prominent in the marketing landscape. Video content, particularly in the shape of short-form videos through TikTok and YouTube, is on the rise. This trend could very well be applied to the domain and hosting industry in order to target niche domain markets. Other rising trends include influencer marketing and the usage of social media DMs to provide quick and accessible customer service.



<h2 id="h-green-hosting-sustainability-in-the-web-hosting-industry">Green hosting: sustainability in the web hosting industry</h2>



As the world grapples with climate change, eco-conscious practices are gaining traction in the digital space &#8211; including the domain industry. The demand for green hosting &#8211; where providers aim to minimize energy consumption, offset emissions, and use renewable energy sources &#8211; is becoming a priority for businesses that want to reduce their environmental footprint. Green hosting practices range from using energy-efficient data centers to implementing low-power infrastructure that reduces electricity demand. For companies aiming to align with sustainable goals, choosing green hosting services supports a growing movement toward climate-conscious online operations.



<a href="https://www.openprovider.com/blog/reseller-business-news/mijn-host" target="_blank" rel="noreferrer noopener">Mijn.host</a>, one of Openprovider’s valued Members, is already a leader in this area, as they are aiming to be the <a href="https://mijn.host/blog/mijn-host-gaat-samenwerking-aan-met-weforest/" target="_blank" rel="noreferrer noopener">greenest hosting provider in the Netherlands</a>. Besides implementing zero-carbon hosting, they have partnered up with the <a href="https://youtu.be/22ZOBt3iN90" target="_blank" rel="noreferrer noopener">WeForest project</a>, with whom they planted more than 6,000 trees in 2023. The dedication of companies like mijn.host not only benefits the environment but also appeals to customers who value sustainability. This trend in green hosting is expected to grow in 2025,  making sustainability a key consideration in the domain and hosting sectors.



<h2 id="h-looking-ahead">Looking ahead</h2>



The domain industry’s trajectory in 2025 highlights a blend of growth, adaptation, and innovation. As new gTLDs come into the market, ccTLDs expand in use, privacy regulations tighten, and sustainability takes center stage, domain ownership is evolving from a simple asset to a strategic tool for brand identity, security, and environmental responsibility. These trends are redefining digital ownership, with new opportunities for businesses, communities, and individual users alike.



Openprovider stands ready to help domain resellers, web hosters, and marketing agencies navigate these shifts and seize new opportunities in the domain and hosting sectors. By providing a comprehensive reseller platform with access to 1,900+ TLDs, Openprovider is your prime supplier for diverse, trend-driven domain options &#8211; no matter the size of your portfolio. Through continuous updates on industry standards, security requirements, and emerging domain extensions, you have all the tools to stay informed and competitive. With a focus on simplicity and support, Openprovider is committed to empowering all <a href="http://openprovider.com/membership-plans" target="_blank" rel="noreferrer noopener">Members</a> with the tools, insights, and services they need to succeed in an evolving digital landscape.


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According to Hubspot, <a href="https://www.youtube.com/watch?v=ntVeD1sQDsg">82% of web users</a> would refuse to click on a website that was indicated as “not secure.” 



With the soaring volume of hacks and data breaches, this percentage looks likely to increase further as online users become even more alert to potential security risks.



<h2>The changing perception towards SSL</h2>



In the past, SSL was considered necessary only for businesses carrying out financial transactions or handling sensitive information. Today, however, it is an important consideration for any business with an online presence, and not just because of the security concerns of users: it is now also an SEO ranking factor &#8211; pages that are deemed to be less secure are now ranked lower. This is bad for business.&nbsp;



Openprovider understands the vital role of SSL certificates in creating secure online experiences. SSL is no longer a nice-to-have feature but a critical component for trust, search visibility, and security in today’s digital landscape. Below, we’ll explore what SSL certificates are, the differences between free and paid SSL certificates, and why investing in a paid SSL is important for domain resellers.&nbsp;



<h3 id="h-what-are-ssl-certificates">What are SSL certificates?</h3>



<a href="https://www.openprovider.com/products/security/ssl-certificates#">SSL certificates</a> authenticate your website&#8217;s identity and ensure that the data it receives is securely encrypted. They achieve this through encryption algorithms.



These algorithms &#8220;scramble&#8221; any information users input on your site, like names, passwords, and payment details, making it unreadable to unauthorized parties. As a result, sensitive data, including passwords, email addresses, and payment information remains protected from interception by third parties.



<h3 id="h-types-of-ssl-certificates">Types of SSL certificates</h3>



There are three types of SSL certificates, classified according to their level of validation:



DV certificates: Ideal for smaller websites—such as personal sites, blogs, and portfolios—that don’t handle personal data and seek a cost-effective security solution. DV certificates only require email validation and can be ready for use in 15 minutes.



OV certificates: Designed for small to medium-sized businesses that handle sensitive data, including payments, usernames, and passwords. With OV certificates both email validation and company validation are needed and these certificates are generally ready for use in 1-2 business days.



EV certificates: Best suited for enterprise companies that manage large volumes of sensitive data, EV certificates undergo extensive validation to provide the highest level of security. To this end, email validation, company validation, and EV documents are needed. These certificates are ordinarily ready for use in 3-6 business days.



<h2>What is the difference between paid and free SSL certificates?</h2>



The differences between paid and free SSL certificates range from validation levels to warranty options and how users perceive the security of a website. Here’s a breakdown of these differences, and how, with paid SSL, domain resellers and web hosting organizations can deliver a more comprehensive security experience to their customers.&nbsp;



<ol>
<li>Authentication levels and validation types</li>
</ol>



Free SSL certificates generally offer only Domain Validation (DV), which verifies control over the domain but not the legitimacy of the business behind it. Paid SSL certificates, on the other hand, offer both Organization Validation (OV) and Extended Validation (EV) options. These higher levels of validation verify the identity of the business, adding an extra layer of trust for users. For example, an EV certificate displays the business name in the browser, immediately informing users that they’re engaging with a legitimate entity. This is essential for sites handling sensitive transactions or customer information.



<ol start="2">
<li>Warranty and liability protection</li>
</ol>



<a href="https://sectigostore.com/blog/differences-between-ssl-certificates-and-code-signing-certificates/">Paid SSL certificates include warranties</a> that protect users in the event of a data breach due to SSL failure. These warranties can range from $10,000 to over $1 million, providing an extra layer of assurance for both website owners and visitors. Free SSL certificates usually lack any form of warranty, meaning that in the event of a security failure, there is no financial recourse. For businesses where security is paramount, this additional financial protection is priceless. 



<ol start="3">
<li>Customer support and technical assistance</li>
</ol>



Paid SSL certificates come with access to dedicated technical support, guiding users through installation, renewal, and any troubleshooting needs. This is particularly valuable for clients who may not have technical expertise, allowing them to maintain their SSL security without needing in-depth knowledge. Free SSL certificates, in contrast, are often self-serviced, with limited to no technical support. This puts the pressure back on the business to ensure that the required technical knowledge exists internally, something which may require a financial investment in training. 



4. Renewal and validity periods Free SSL certificates typically have shorter validity periods, often around 90 days, requiring frequent renewals that can create a costly security gap if overlooked. Paid SSL certificates, on the other hand, offer longer validity periods, often up to two years. If you’re a reseller with a large portfolio, fewer renewals means a lot less work and a lot more time saved. What’s more, longer validity periods reduces the risk of certificate expiration, simplifying SSL management and ensuring consistent protection without the frequent renewal cycles associated with free SSL options.



<ol start="5">
<li>Trust and brand perception</li>
</ol>



Paid SSL certificates help businesses establish trust by clearly displaying their verified business names in the address bar. This verification reassures users that they are interacting with a secure and authentic organization, encouraging them to complete transactions and share sensitive information. With paid SSL in their portfolio, domain resellers can position themselves as a trusted security partner of modern businesses.



<h3 id="h-why-paid-ssl-is-important-for-a-safer-internet">Why paid SSL is important for a safer internet</h3>



Investing in paid SSL certificates is a smart business decision for domain resellers, web hosters, and marketing agencies looking to enhance their service offerings and ensure optimal security for their clients. In today&#8217;s digital landscape, where data breaches and cyber threats are increasingly common, providing robust security measures is essential for maintaining client trust and protecting sensitive information. By spending extra on paid SSL certificates, businesses not only safeguard their own reputations but also empower their clients to confidently conduct transactions online. What’s more, these investments also demonstrate a commitment to a proactive approach to cybersecurity, something that helps position companies as reliable partners in a competitive market.



Domain resellers should encourage customers to buy paid SSL certificates due to their advantages in security, SEO, compliance, and support. Paid SSLs provide strong encryption and validation, enhancing data protection and building trust—essential for businesses dealing with sensitive information. They also improve SEO, helping customers gain better online visibility, and support compliance with regulations like GDPR and HIPAA, minimizing legal risks. Furthermore, paid SSL certificates offer dedicated support and financial warranties, reducing risks from vulnerabilities and ensuring peace of mind for both resellers and clients. As businesses become more educated about online security and seek reliable solutions, resellers and web hosters offering paid SSL options will be well-positioned to drive new business deals.



<h2>The benefits of selling SSL with Openprovider</h2>



With Openprovider&#8217;s <a href="https://www.openprovider.com/membership-plans">Membership Plan</a>, resellers benefit from exclusive discounts on SSLs, as well as access to cost-price domains and one efficient, cost-effective platform. This approach not only ensures a more cost-effective approach to domains, but also contributes to a safer, more professional internet environment. For businesses aiming to establish a trustworthy, secure online presence, investing in a paid SSL certificate is a strategic move toward a safer internet for all.



<a href="https://cp.openprovider.eu/signup?_gl=1*sny0x4*_gcl_au*MTc4NzcwNjUyNi4xNzI4MjkwMjE5*_ga*ODY2ODUxMzQuMTcyODI4OTY1NA..*_ga_12WE4GJN2Z*MTczMDM4NjYzNy41OC4wLjE3MzAzODY2MzcuNjAuMC4xMTE5NDQ3MDUx">Sign up here</a> to start reselling SSL.

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Paid vs. Free SSL: Why Paid SSL is important for a safer internet

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