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In today&#8217;s fast-paced digital landscape, small and medium-sized domain resellers and web hosting businesses have to try and compete with industry giants that boast dedicated sales and marketing departments.&nbsp;



Large enterprises often have the resources to absorb short-term losses just to win customers &#8211; making it hard for smaller businesses to survive.



As mergers and acquisitions reshape the domain industry, the obstacles facing smaller enterprises only continue to multiply.



At Openprovider, we understand these pressures and frustrations. It’s why our <a href="https://www.openprovider.com/membership-plans">Membership Program</a> offers much more than just cost-price domains.&nbsp;



<h3 id="h-free-marketing-toolkits-for-members">Free marketing toolkits for Members</h3>



One study found that <a href="https://www.entrepreneur.com/science-technology/are-small-businesses-spending-too-much-time-on-social/273572">43 percent of small businesses spend about six hours per week on social media</a> (almost the equivalent of a full workday).



We know that for domain resellers and web hosters, time is money. Your expertise lies in delivering exceptional domain management services and you shouldn&#8217;t have to spend countless hours on marketing activities.&nbsp;



That’s why we added free <a href="https://www.openprovider.com/membership-toolkits">marketing toolkits</a> to our Membership offering.



These toolkits include customizable, ready-made TLD banners to promote a wide range of domain extensions. There are also a wide array of materials to promote products such as EasyDMARC, Premium DNS, SSL certificates, business email and more:



<ul>
<li>One-pagers</li>



<li>Ebooks</li>



<li>Email and social media copy</li>



<li>Demo videos</li>



<li>FAQs</li>
</ul>



With this suite of ready-made marketing assets, your business can generate new leads and make a stellar first impression with customers.



Our custom marketing template vendor has created a comprehensive array of resources with a single objective: to help your business sell more.&nbsp;



Whether you want to educate customers on selecting the right domain extension or highlight the value of niche-specific TLDs (such as sports-related domains), our toolkit has you covered.&nbsp;



Simply choose a template, make a few edits, and you&#8217;re ready to go.



Furthermore, these assets are highly versatile and can be used across different social media platforms, as well as newsletters with minimal effort.&nbsp;



<h3 id="h-how-marketing-toolkits-help-businesses">How marketing toolkits help businesses</h3>



The beauty of our Openprovider marketing toolkits lies in their versatility and ease of use, helping businesses to enhance their brand visibility and streamline their promotional efforts.



&#8220;We’re happy to make use of Openprovider’s special services like the marketing kits, which allow us to promote our domain registration services even more effectively and streamline our marketing efforts,” said Kees Everaars, CEO of <a href="https://www.openprovider.com/blog/ccc-hosting-reliable-web-hosting-with-a-personal-touch">CCC Hosting</a>. “They provide us with high-resolution images and TLD logos that we can easily integrate into our marketing materials. As an Openprovider member, we also have access to customizable templates for email campaigns, social media, and other marketing channels, all available in Dutch, English, and other languages.&#8221;



Openprovider’s Marketing toolkits are designed with flexibility in mind, providing high-resolution images, TLD logos, and templates for email, social media, and other marketing channels. As mentioned by the CCC Hosting CEO, our toolkits are available in multiple languages, making them a valuable resource for global marketing initiatives.



These assets help resellers and web hosters focus on their core business by reducing the workload associated with creating effective marketing campaigns. What’s more, we also offer further marketing support for Members via our Marketing development funds (MDF) and channel rebate programs.&nbsp;



<h3 id="h-getting-ahead-with-openprovider-membership">Getting ahead with Openprovider Membership</h3>



Imagine this: powerful marketing tools at your disposal and the opportunity to sell domains at wholesale price. Sounds amazing, right? That’s exactly what the Openprovider Membership Program offers.



With over 1,900 TLDs to choose from at cost price (without hidden fees or renewal hikes), you’ll be able to offer your clients the best SEO-friendly domain options. This helps them boost their online visibility and build a strong brand.



Openprovider Membership is a single plan that helps businesses with domains address several pain areas at the same time:



<ul>
<li>Wasting hours searching for new domains at fair prices.</li>



<li>Being hit by unexpected renewal costs after the first year.</li>



<li>Losing customers because you’re unable to offer attractive bundles.</li>
</ul>



Our platform is designed to help you not only survive but thrive in a competitive market.&nbsp;



“Openprovoder Membership makes it easy to register all types of domain names for a great price,” said Arjan Nijmeijer, CEO of <a href="https://www.openprovider.com/blog/nijm-bridging-the-gap-between-humans-and-technology-with-great-service">NIJM Webdesign &amp; Hosting</a>.



Openprovider Membership isn’t just about saving money on domains and related products &#8211; it’s about helping businesses be more successful with domains.&nbsp;



<ul>
<li>Increase your margins: Sell domains at cost price and create bundle deals to boost customer retention. More domains mean more sales.</li>



<li>Access 1,900+ TLDs: Get all the niche domains your customers need, along with marketing funds to help you sell in bigger volumes.</li>



<li>Save time and money: Stop shopping around for every new TLD. Access all the domains, SSL, and Plesk products you need on demand &#8211; at great prices.</li>
</ul>



Our ready-made marketing kits not only save you valuable time but also help generate priceless new leads.&nbsp;



By stretching resources further and streamlining operations, domain resellers and web hosters can enhance their reputations, increase revenue, and dedicate more time to providing top-notch services to their customers.



Choose the best Membership plan for your business <a href="https://www.openprovider.com/membership-plans">here</a> and start becoming more successful with domains &#8211; today!

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Choosing the right domain name is essential for travel agencies, tourism businesses, and hospitality providers. A strong domain extension helps travelers instantly understand your website’s purpose, making it easier for them to find and book trips, accommodations, and experiences.&nbsp;



Whether you specialize in flights, vacation packages, or city tours, the right domain makes your online presence more recognizable and trustworthy.



A well-selected domain can also enhance your brand’s searchability. Travelers often search for destinations, trip planning, and booking services online, and a relevant domain extension makes it clear what your website offers.&nbsp;



With the travel industry becoming increasingly competitive, standing out with a strong, relevant domain name can make a significant impact on customer engagement and conversions.



Still looking for the perfect domain? Here are 10 domain extensions that work well for travel and tourism businesses.



<h2 id="h-travel">.travel</h2>



A top choice for travel agencies, tour operators, and tourism boards, .travel is a professional and industry-specific domain extension. This extension helps build trust with travelers looking for vacation planning services, booking assistance, or curated travel experiences. It’s a great option for businesses that want to position themselves as travel specialists.&nbsp;



Additionally, many airlines, travel bloggers, and international tourism platforms use .travel to reinforce their credibility and make their online presence more authoritative.



<h2 id="h-city">.city</h2>



Ideal for tourism websites, local guides, and travel services focused on specific destinations. .city is a great option for businesses promoting city tours, attractions, or events. Whether you’re showcasing a city’s culture, restaurants, or hotels, this extension helps attract tourists and locals alike.&nbsp;



If you run a business dedicated to promoting urban experiences, whether it&#8217;s a walking tour, a transportation service, or a nightlife guide, .city makes your site instantly relevant to visitors.



<h2 id="h-cruises">.cruises</h2>



Perfect for cruise operators, travel agencies specializing in ocean or river cruises, and travel bloggers covering cruise experiences. <a href="https://www.openprovider.com/domains/tlds/cruises" target="_blank" rel="noreferrer noopener">.cruises</a> makes it immediately clear that your website is dedicated to cruise vacations, making it easier for travelers to find relevant information on itineraries, destinations, and onboard experiences. 



Given the growing popularity of cruise vacations, having a dedicated domain like .cruises helps separate your business from more general travel agencies and highlights your niche expertise.



<h2 id="h-flights">.flights</h2>



A strong domain for airline companies, travel booking platforms, and flight comparison websites. <a href="https://www.openprovider.com/domains/tlds/cruises" target="_blank" rel="noreferrer noopener">.flights</a> is a great way to market airfare deals, ticket sales, and travel routes. If your business focuses on helping customers book flights or find airline promotions, this extension is a smart choice. Many airfare comparison websites and budget travel companies use .flights to make it clear that their primary focus is on air travel, helping customers navigate options with ease.



<h2 id="h-holiday">.holiday</h2>



A versatile domain extension that works well for travel agencies, vacation package providers, and seasonal getaway planners. <a href="https://www.openprovider.com/domains/tlds/holiday" target="_blank" rel="noreferrer noopener">.holiday</a> makes it clear that your website offers travel-related content, whether it’s winter ski trips, summer beach vacations, or last-minute holiday deals. This extension is particularly useful for businesses that specialize in curated travel experiences based on seasonal travel trends, making it easy for customers to find and book their next adventure.



<h2 id="h-tickets">.tickets</h2>



Ideal for websites selling airline tickets, train passes, event tickets, and travel experiences. .tickets helps businesses that focus on booking transportation and activities, making it easy for customers to find and purchase what they need for their trips. If you operate a ticketing service for international travel, concerts, or guided excursions, .tickets ensures that your domain is both clear and action-oriented, helping customers complete their purchases quickly.



<h2 id="h-tours">.tours</h2>



A great fit for tour operators, sightseeing companies, and adventure travel providers. <a href="https://www.openprovider.com/domains/tlds/tours" target="_blank" rel="noreferrer noopener">.tours</a> is ideal for businesses offering guided city tours, adventure excursions, or cultural experiences. If your company provides unique travel experiences, this domain highlights your services effectively. Whether you specialize in historical tours, food experiences, or nature hikes, .tours makes it clear what visitors can expect when they land on your website.



<h2 id="h-vacations">.vacations</h2>



A strong option for travel agencies and tourism websites offering all-inclusive vacation packages, honeymoon getaways, and family trips. .<a href="https://www.openprovider.com/domains/tlds/vacations" target="_blank" rel="noreferrer noopener">vacations</a> instantly signals that your site is about travel planning, making it easier for customers to find the perfect getaway. It’s an especially great choice for companies that cater to luxury travelers, group vacations, or bespoke travel planning services.



<h2 id="h-com">.com</h2>



A widely recognized and trusted domain extension for any travel business. <a href="https://www.openprovider.com/domains/tlds/com" target="_blank" rel="noreferrer noopener">.com</a> remains a strong choice, especially for established brands looking for a professional and mainstream appeal. While availability can be limited, securing a .com domain can enhance credibility and increase traffic. Many travel companies choose to use .com alongside more industry-specific extensions to cover different aspects of their brand and improve discoverability.



<h2 id="h-geotlds">GeoTLDs</h2>



A great choice for businesses promoting tourism in a specific region or city. GeoTLDs like <a href="https://www.openprovider.com/domains/tlds/amsterdam" target="_blank" rel="noreferrer noopener">.amsterdam</a>, <a href="https://www.openprovider.com/domains/tlds/nyc" target="_blank" rel="noreferrer noopener">.nyc</a>, or <a href="https://www.openprovider.com/domains/tlds/london" target="_blank" rel="noreferrer noopener">.london</a> are excellent for local travel guides, hotels, and attractions. These domains make it clear that your business is location-specific, helping you attract tourists searching for information about a particular destination. If you run a regional tourism board, local events service, or city-specific travel agency, a GeoTLD ensures that your website is immediately relevant to people planning trips to that area.



<h2>Final thoughts</h2>



Your domain name plays a crucial role in making your travel website stand out. Whether you choose a broad industry-focused domain like .travel, a location-based extension like .city, or a niche domain like .cruises, these options help your business reach the right audience.



With millions of travelers searching for destinations, flights, and tours online, a strategic domain choice helps ensure your business is visible and easy to remember. A well-chosen domain name doesn’t just help customers find your services &#8211; it also boosts your credibility and positions your brand as an authority in the travel industry.



Ready to register yours?


[op_domain_search title=&#8221;Search domains&#8221;]



Need multiple domains? With an Openprovider Membership, you get access to 1,900+ extensions at cost price &#8211; including all the ones mentioned here. You pay exactly what we do at the registries, with no hidden fees or unexpected renewal costs. Keep costs low while securing the best names for your travel business.


[us_btn label=&#8221;Explore Memberships today&#8221; link=&#8221;url:https://www.openprovider.com/membership-plans&#8221;]

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With almost 20 years of experience in the industry, Marianna Siouti, Lead Product Manager &#8211; Domains &amp; DNS has seen a lot of changes. 



Some, however, have taken longer than others.&nbsp;



<h2 id="h-what-were-your-initial-thoughts-about-the-industry-when-you-first-started">What were your initial thoughts about the industry when you first started?</h2>



I started back in 2007, right out of university and not from a STEM background. I was very lucky to have two women engineers in the first company I worked for &#8211; even one of the co-founders was a woman. That early exposure made a strong female presence feel normal. Outside of the company, however, especially at conferences, things felt different.



I quickly realized that domains were complex, demanding keen attention to detail, data, and proof to make a point. Most of my initial contacts were men, which made that early female influence even more significant for my confidence and growth in my role.



I had the chance to collaborate with many women who were experts in sales or digital marketing. In that company, the “macho” role was more associated with the sys admin/DevOps side, and I recall that we often had to work extra hard to prove our points by collecting data and doing research that sometimes seemed unnecessary.



Regardless, I feel very fortunate to have been in that environment, and of course, I cannot forget my then-CEO and mentor, Dimitris, who was a wonderful person, empowering women and everyone with his incredible culture and actions. It ultimately helped me reach the level of Chief Product Officer.



<h2>Have you noticed a shift in the industry over the past decade in terms of female representation?</h2>



Ten years later, I remember there were still only two women in engineering at my old employer. However, things had indeed evolved by then. Eventually, I saw myself leading a team of female product managers for a long period. Eventually, after the company was acquired, more female colleagues appeared.



Personally, I have observed more women rising through rankings and stepping into managerial roles, as well as entering product management. More importantly, I feel women are now more heard and promoted compared to the past. We see inspiring examples in both small and large companies where women lead departments that make a real difference for the brand.



<h2>The IWD 2025 theme is &#8220;Accelerate Action.&#8221; In your opinion, what key actions are needed to achieve gender equality in the domain industry?</h2>



Statistically, fewer women are entering our industry than men, which certainly makes numerical equality a challenge. But if we provide everyone with the same opportunities and rights, focus on developing more objective hiring processes, and create better managers and role models, the results will start to show.



Most importantly, we must actively encourage and uplift the talented women in our industry. We should celebrate their achievements more, but ensure we are not held to lower standards than our male peers. In my view, true equality comes from both the input (the opportunities we provide) and the output, which is the high quality of results we see in practice.



<h2>What advice would you give any female graduates considering a career in the domain industry?</h2>



Go for it and stay curious. While the domain industry might not seem as glamorous as AI, it opens up immense opportunities to learn on multiple levels, from UI/UX and strategy to partnerships, automation, and beyond.



Domains are the building blocks of the digital world, creating a lasting stickiness that makes customers come back, and even small domain add-ons can have a significant impact on the bottom line.&nbsp;



Plus, the industry offers a range of services around web presence, such as email, hosting, and website-building solutions. Ultimately, everything starts with domains!&nbsp;



So, stay curious, learn, create, and never stop exploring.



<h2>How can organizations and industry leaders support and empower women to drive faster progress toward gender equality?</h2>



It starts with managing both conscious and unconscious bias. Put on your detective hat; observe, reflect, and double-check that you’re treating everyone fairly. Embrace radical candor to point things out, ensuring that you’re not only heard but also contributing to an environment where all voices are valued.



It might sound a bit silly, but ask yourself: would you compliment your male colleague in the same way you did for a female? Would you require the same level of proof or data for a project from a man versus a woman? These small, thoughtful steps are essential to creating a truly equitable workplace.



Then, the whole organization should have clear policies in place to avoid bias and encourage correct behavior. Ultimately, progress requires both a commitment to equal opportunities at the hiring stage and ongoing support that nurtures equal growth.



<h2>Are there any female colleagues or industry figures who have inspired or influenced you in the past?</h2>



I’m inspired by Elizabeth Stone, the current CTO of Netflix. She’s probably the first female economist to take on a CTO role in a tech company, and she had a meteoric rise in four different companies within just a couple of years. That kind of trajectory is incredibly rare and speaks volumes about her dedication, skills, and personality.



When I watched<a href="https://www.youtube.com/watch?v=2XgU6T4DalY" target="_blank" rel="noreferrer noopener"> Lenny’s podcast</a> featuring her, I was in awe of her demeanor and her unwavering commitment to excellence. She described herself as an observer and learner, traits I see in myself as well. Her careful, ever-learning mindset, coupled with her candor and directness, left a strong impression on me.



Marianna is one of the most respected industry professionals in her field, and you can keep up to date with her insights across exclusive ebooks and blogs by signing up for our monthly newsletter <a href="https://www.openprovider.com" target="_blank" rel="noreferrer noopener">here</a>.

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