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As the artificial intelligence revolution accelerates, businesses across industries are racing to stake their claim in the AI space.&nbsp;



One of the most powerful, visible ways companies are signaling their involvement in AI is through their choice of domain name, using the <a href="https://www.openprovider.com/blog/ai-domains-in-resellers-portfolio">.ai</a> top-level domain (TLD).



Over the years, many extensions have aimed to challenge .com’s dominance, but few have managed to gain lasting traction. Experts believe that .ai has what it takes to last the distance.&nbsp;



“.ai is a very interesting TLD,” said David Clements, author of The Ultimate Domain Name Handbook, on a recent <a href="https://www.openprovider.com/blog/podcast-david-clements-ceo-of-brannans-and-author-of-the-ultimate-domain-name-handbook">Openprovider Podcast</a>. “I think it&#8217;s going to be popular for more than a year because AI is so hot.”



To be truly successful with this TLD, you need to understand why heavyweight&nbsp; domain investors see .ai as a generational asset &#8211; an opportunity that only comes around once every 10-15 years.&nbsp;



The better you grasp the &#8216;why&#8217; behind the trend, the more confidently and simply you can communicate its value to your customers.



<h2 id="h-why-companies-are-choosing-ai-domains">Why companies are choosing .ai domains</h2>



Companies adopting .ai domains are making strategic decisions backed by clear advantages &#8211; not simply following a trend.



Here are the top reasons:



<ul>
<li>Industry credibility: A .ai domain immediately conveys a company’s focus on artificial intelligence. It tells investors, customers, and talent that the business is part of the innovation economy.</li>



<li>Name availability: Unlike the .com market, which is now saturated, .ai still offers access to short, memorable, brandable domains. This makes it ideal for startups and tech-first companies.</li>



<li>Strategic alignment: The .ai domain reflects current market dynamics. Many VC-backed AI startups are using .ai, reinforcing it as the domain of choice for emerging tech ventures. Examples include: Perplexity.ai, Character.ai, and Modjo.ai.&nbsp;</li>



<li>Perceived value: The higher price point of .ai domains has created a quality filter, keeping the TLD free from low-effort or spammy projects. This adds to its reputation as an emerging yet premium TLD.</li>
</ul>



<h2 id="h-helping-customers-understand-the-value-of-ai">Helping customers understand the value of .ai</h2>



Not every customer will immediately see the benefit of choosing a non-traditional TLD.&nbsp;



Your job is to bridge that gap &#8211; by reframing .ai not as a compromise, but as a smart strategic decision.



Here’s how to guide the conversation:



<ul>
<li>Position it as a signal: .ai has become a recognizable badge of innovation. It shows that a business is not just keeping up, but leading the charge in the AI space.</li>



<li>Highlight branding potential: For customers frustrated with the lack of good .com options, .ai opens up new creative territory. Help them find brandable names that would be impossible under .com.</li>



<li>Point to social proof: Referencing successful, well-funded startups using .ai can reassure hesitant customers. It signals that this is a legitimate and growing trend among tech leaders.</li>



<li>Address SEO concerns: Clarify that .ai is treated by Google as a global TLD, not a <a href="https://www.openprovider.com/blog/domain-news/ai-domain">geographic</a> one, so it performs just as well in search rankings when optimized properly.</li>



<li>Emphasize exclusivity: The curated nature of .ai adds a level of prestige. Customers who want to stand out and be seen as part of the elite AI ecosystem benefit from being early adopters.</li>
</ul>



Using a .ai domain signals a company’s commitment to leading in the AI-driven future. For domain resellers, this presents a massive opportunity to educate customers, offer better branding options, and stand out in a competitive market.



Encourage your customers to think beyond .com. Help them see .ai for what it truly is: a generational TLD that represents innovation, credibility, and opportunity. By communicating that value clearly and confidently, you’ll position yourself as a forward-thinking partner.



<h2>Conclusion</h2>



Resellers can become more profitable with .ai domains in the long run by having on-demand access to these domains at wholesale prices. By securing .ai domains at cost price, resellers can maximize their margins and stay ahead in the rapidly growing AI-driven market.



That’s why we created <a href="https://www.openprovider.com/membership-plans">Openprovider Membership</a> &#8211; a subscription plan that gives you domains at the exact price we get them from registries. No hidden fees, no inflated markups.



At the time of writing, Openprovider Members are enjoying a 36% discount on two-year .ai registrations compared to our regular price.



As artificial intelligence continues to shape industries worldwide, demand for .ai domains is only increasing &#8211; domain resellers need to move fast.



So if you’re flipping premium domains or looking for long-term investments, Openprovider Membership gives you a competitive advantage.



<a href="https://www.openprovider.com/">Get the edge with domains today</a>

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Selling .ai to your customers: a guide for resellers

In today’s fast-paced digital landscape, it’s hard not to feel like the technology all around us is becoming overwhelmingly complex. However, for Hans Gründemann, founder of <a href="https://www.vm1.nl/">VM1</a>, the mission has never been clearer: make ICT simple again.



Since its launch in 2011, VM1 has grown into a trusted partner for small and medium-sized businesses across the Netherlands. Based in Eindhoven, the company offers a complete package of IT, telephone, and internet services.&nbsp;



What really sets VM1 apart is its unwavering focus on delivering practical, reliable, and affordable solutions that just work. Hans believes in keeping things clear and simple &#8211; speaking the customer’s language and seeing every challenge from their point of view.



<h2 id="h-giving-customers-cost-control">Giving customers cost control</h2>



VM1 is proud of its position as a true one-stop shop for ICT services.&nbsp;



Whether it’s setting up secure Windows workstations for home or office, managing cloud-based environments, ensuring stable and redundant internet connections, or handling VoIP phones through landline, mobile, or app &#8211; the VM1 team takes care of everything.&nbsp;



Their internet services even include automatic 4G/5G backup, so if the main connection goes down, customers usually don’t even notice. The transition is seamless, keeping businesses online and productive without interruption. What’s more, with this all-in-one service model, customers don’t have to coordinate with multiple vendors or deal with scattered support.



With businesses seeking greater control over their costs, Hans is particularly proud of the company’s approach to pricing and transparency. With a fixed monthly fee per user, clients get full access to all services &#8211; remote support, on-site visits, and more. It doesn’t matter if an issue is solved remotely or in person; it’s all covered by one fixed fee.&nbsp;



In our everyday lives, we pay a fixed fee for our music and movies &#8211; why not ICT? It’s a philosophy that reflects VM1’s commitment to keeping things simple and delivering real value for customers.&nbsp;



<h2>Putting customers first &#8211; always</h2>



At VM1, customers come first. “I know everybody says it, but you have to do it,” says Hans. It’s not about catchy slogans or big promises &#8211; it’s about solutions that add value.&nbsp;



That mindset is seen in how VM1 prioritizes practical, cost-effective solutions like refurbished equipment when appropriate. These choices not only save money but also support sustainability, all without compromising quality. “We are keen on quality,” Hans adds. “And we expect the same from our suppliers.”



VM1’s approach to technology is practical and focused. In a market flooded with shiny new gadgets and constant updates, the team at VM1 remains grounded in what truly benefits their customers. They don’t chase trends for the sake of it &#8211; instead, every solution must serve a clear business purpose. That emphasis on utility over novelty has earned them long-term trust. Many of their clients have been with them since the beginning, a strong reflection of their consistent, value-driven approach.



Of course, ICT is a high-pressure environment. But for Hans, it’s all about the consistency of service: “In ICT there are always problems and issues, but what matters is how you react to them and solve them.” VM1 is known for being responsive, capable, and proactive. Their team monitors systems 24/7 and acts quickly to resolve any disruptions. Whether it’s a sudden outage or a security concern, customers know they’re in good hands.&nbsp;



They also know they won’t be hit with extra charges for support &#8211; that peace of mind is built into their fixed-fee model.



<h2>Building secure foundations for success</h2>



As cyber threats grow more sophisticated, VM1 has made it a priority to keep its clients protected.&nbsp;



Their solutions make full use of the Microsoft 365 Business Suite, applying all available security measures to stop threats before they ever reach the end user. It’s a discreet, invisible layer of defense that keeps systems running and businesses safe without creating additional friction.



For Hans, a great service is about more than just solving problems &#8211; it’s about practicality and usefulness: “It has to be simple and it has to add something that you don’t have yet.”&nbsp;



That’s why the team at VM1 speaks the customer’s language. They make complex ideas easy to understand and always look at problems from the customer’s point of view. This kind of clarity is essential for building business relationships that last.&nbsp;



And while VM1 is grounded in proven technology and clear communication, it’s also a company that moves with the times. Hans knows the tech world never stands still. “It’s important to always keep your eyes open,” he says. That awareness drives VM1 to continually evaluate what they offer and adapt to customer needs &#8211; without losing sight of what really matters: stability, reliability, and customer satisfaction.



VM1 has been a valued Openprovider customer since 2018. It is also an Openprovider Member, benefiting from cost-price domains and the convenience of managing everything on one platform.



Check out how Openprovider Membership can help you become a successful and profitable reseller<a href="https://www.openprovider.com/membership-plans"> here.</a>

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VM1: Making ICT simple again

Looking beyond .com and .net? You’re not alone.



Businesses are turning to niche TLDs like .tech, .ai, and .shop to find domain names that actually fit their brand. These extensions aren’t just modern &#8211; they’re strategic. And for resellers, they’re a clear opportunity to stand out and grow.



This free ebook gives you: 



<ul>
<li>150+ high-value niche TLDs</li>



<li>Tips on how to market them</li>



<li>Advice on handling customer concerns about niche TLDs</li>
</ul>



Want to grow your domain sales and stay ahead of the curve?



Enter your email below to download the ebook for free today!

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