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<p><strong>Namecheap</strong> has become a go-to choice for domain buyers thanks to its low first-year prices and user-friendly platform. It’s a solid option for individuals and small businesses registering a handful of domains. But if you’re a domain reseller &#8211; or planning to become one &#8211; it might not be the right long-term solution.</p>



<p>As your domain portfolio grows, you need more than cheap first-year registrations. You need consistent pricing, automation, flexibility, and a platform that scales with your business. That’s where many resellers start running into limitations &#8211; and start looking for better options.</p>



<h2 id="h-why-resellers-are-looking-beyond-namecheap"><strong>Why resellers are looking beyond Namecheap</strong></h2>



<p>While Namecheap is well known for its ease of use and sharp deals on first-year domain registrations, it’s not built with resellers in mind. If you’ve been working with Namecheap and feel like you’ve outgrown it, you’re not alone.</p>



<p>Here are some common reasons resellers make the switch:</p>



<ul>
<li><strong>No access to true wholesale pricing: </strong>Namecheap does not offer a proper reseller program with transparent, registry-level pricing. While the first-year cost may seem attractive, it’s often followed by higher renewal rates and limited margin opportunities. For resellers, this means unpredictable costs and reduced profitability.</li>



<li><strong>A platform focused on end users: </strong>Namecheap’s interface and support are designed for individuals and small business owners &#8211; not for those managing hundreds or thousands of domains.</li>



<li><strong>Limited automation options: </strong>While APIs exist, Namecheap lacks the depth of integration and flexibility that most resellers need to efficiently manage their portfolios. Bulk actions and provisioning can become time-consuming.</li>



<li><strong>Upsells to your customers: </strong>If your clients interact with Namecheap, they may be offered services that compete directly with your own &#8211; like hosting, email, and website builders. This puts resellers at risk of losing control of their customer relationships.</li>
</ul>



<p>If you want more control, better margins, and a platform that’s built for resellers, it’s worth exploring other options.</p>



<h2 id="h-what-are-the-best-namecheap-alternatives-for-resellers"><strong>What are the best Namecheap alternatives for resellers?</strong></h2>



<p>Several providers offer more flexibility and better pricing structures for resellers. Here’s a quick overview:</p>



<h3 id="h-openprovider"><strong>Openprovider</strong></h3>



<p>Unlike retail-focused platforms, Openprovider is purpose-built for resellers. Its subscription-based, flat-fee Membership model gives you access to over 1,900 TLDs at registry cost price, plus a large portfolio of bundle products and full automation through the API and third-party integrations. If you want predictable margins and a platform that grows with your business, Openprovider is a strong choice.</p>



<h3 id="h-enom"><strong>Enom</strong></h3>



<p>A well-known registrar with a long history in the reseller space. Offers white-label services, solid API support, and access to a wide range of TLDs. Pricing is tiered and can be high for smaller resellers.</p>



<h3 id="h-resellerclub"><strong>ResellerClub</strong></h3>



<p>A one-stop shop for domains, hosting, email, and website builders. ResellerClub makes it easy to bundle services, but pricing is volume-based and not always competitive for smaller resellers.</p>



<h3 id="h-centralnic-reseller"><strong>CentralNic Reseller</strong></h3>



<p>Formerly RRPproxy, CentralNic Reseller supports automation and bulk management across hundreds of TLDs. Pricing is on the higher side for reseller programs, and the platform can feel technical and isn’t always beginner-friendly.</p>



<h3 id="h-porkbun"><strong>Porkbun</strong></h3>



<p>Known for its transparency and low retail prices, Porkbun is popular among individual buyers. However, it doesn’t offer a dedicated reseller program.</p>



<h3 id="h-godaddy"><strong>GoDaddy</strong></h3>



<p>Arguably the best-known registrar on the Internet, GoDaddy offers a dedicated reseller program. It’s easy to start with, but prices are high, and you’re limited in how much you can customize or automate.</p>



<h2 id="h-why-openprovider-is-the-most-logical-choice-for-resellers"><strong>Why Openprovider is the most logical choice for resellers</strong></h2>



<p>While many providers support domain reselling, Openprovider is one of the few platforms built <em>exclusively</em> for resellers. Our goal is simple: help you grow a profitable, scalable domain business without hidden fees or platform limitations.</p>



<p>Here’s what makes Openprovider stand out:</p>



<h3 id="h-registry-cost-pricing-with-zero-markups"><strong>Registry cost pricing with zero markups</strong></h3>



<p>Openprovider’s flat-fee Membership gives you access to over 1,900 TLDs at registry cost. You don’t pay markups. You don’t chase pricing tiers. You simply pay what we pay &#8211; and build your own margins from there. Whether you manage 100 domains or 100,000, your pricing stays consistent and predictable.</p>



<h3 id="h-a-platform-built-for-automation-and-scale"><strong>A platform built for automation and scale</strong></h3>



<p>From day one, Openprovider has focused on automation. Our robust API, WHMCS module, and third-party integrations are designed to help you save time and reduce manual tasks. Bulk actions, DNS configuration, domain provisioning, renewals, and transfers can all be automated, so you can scale without extra workload.</p>



<h3 id="h-one-place-for-everything"><strong>One place for everything</strong></h3>



<p>With Openprovider, you don’t need to juggle multiple providers. You can manage domains, DNS, SSL certificates, email services, Plesk licenses, and abuse monitoring—all in one control panel, using one API, and backed by one support team.</p>



<h3 id="h-no-upselling-to-your-customers"><strong>No upselling to your customers</strong></h3>



<p>We’re a true partner. We don’t compete with you. We don’t market to your clients. Everything we do is behind the scenes &#8211; so you stay in control of your customer relationships.</p>



<h3 id="h-clear-transparent-pricing"><strong>Clear, transparent pricing</strong></h3>



<p>There are no hidden fees, no confusing contract terms, and no sudden price jumps. Our Membership pricing is clear and published on our website. You’ll always know exactly what you’re paying &#8211; and why.</p>



<h3 id="h-support-from-real-experts"><strong>Support from real experts</strong></h3>



<p>Our support team knows domains &#8211; and knows resellers. Whether you’re integrating our API, navigating a bulk migration, or troubleshooting a DNS issue, you’ll speak with people who understand your business.</p>



<h3 id="h-a-future-proof-partner"><strong>A future-proof partner</strong></h3>



<p>As the domain industry evolves, we stay ahead. From NIS2 compliance to abuse prevention and DNS security, we’re constantly improving our platform to help you stay compliant and competitive. As a Member, you also get access to monthly newsletters with the latest domain industry news and trends, as well as marketing toolkits for you to promote TLDs and bundle products to your customers. From customizable banners and email copy to ebooks, one-pagers, webinars, and demo videos: we’re here to help <strong>you</strong> grow.&nbsp;&nbsp;</p>



<h2 id="h-conclusion"><strong>Conclusion</strong></h2>



<p>If you&#8217;re a reseller looking to grow, Namecheap may no longer offer the tools, pricing, or flexibility you need. While there are other options on the market, Openprovider is the only registrar designed specifically around your needs &#8211; without compromise.</p>



<p>Whether you’re just getting started or managing thousands of domains, our transparent pricing, automation-ready platform, and reseller-first approach make us a smarter choice for 2025 and beyond.</p>



<p>See our Membership plans and find out how cost-price domains and automation can help you grow your business with confidence.</p>


<p>[us_btn label=&#8221;Explore Memberships today&#8221; link=&#8221;url:https://www.openprovider.com/membership-plans&#8221;]</p>



<p><a href="https://www.openprovider.com/membership-plans">Explore Memberships today</a></p>


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<strong>Namecheap alternatives: why consider Openprovider for domains in 2025</strong>


<h2 id="h-introduction">Introduction</h2>



<p>To understand what is a .io domain, we need to explore how it has carved out a unique space in the startup and tech ecosystems, and how it’s performing sales-wise.</p>



<p>As per our proprietary research using Glimpse and compounded Google data, the term “.io domain” itself generates tens of thousands of searches per month, reinforcing the global attention from people exploring this trendy top-level domain (TLD).</p>



<p>Plus, according to Netcraft, around 17,000 of the top million busiest sites use the .io TLD, including popular platforms like OpenSea and ElevenLabs.</p>



<p>In this article, we’ll walk through what is a .io domain, <strong>what </strong>it stands for, <strong>why </strong>it’s become so synonymous with innovation, and <strong>how </strong>to register one securely and affordably.</p>



<h2 id="h-what-is-a-io-domain-geography-and-main-industries">What is a .io domain: geography and main industries</h2>



<p>When exploring what is a .io domain, we want to address the geographical relationship with the British Indian Ocean Territory: in fact, io domains are country-code top-level ones (ccTLD).</p>



<p>Like .uk for the United Kingdom or .de for Germany, .io was intended to serve a specific geographic region, but over time, its meaning has evolved far beyond geography.</p>



<p>Today, .io is widely recognized in the tech world as shorthand for <strong>“input/output”</strong>, a foundational concept in computing and software engineering.</p>



<p>This linguistic coincidence has turned the .io domain into a go-to choice for:</p>



<ul>
<li>Tech startups launching new platforms or apps</li>



<li>Developers showcasing portfolios or open-source projects</li>



<li>SaaS companies and digital tools looking for a short, punchy domain</li>



<li>Agencies targeting a forward-thinking, digital-native customer base<br></li>
</ul>



<p>This evolution from a little-known territorial domain to a status symbol in the startup world is a great example of how domains can shift in cultural value.</p>



<p>And unlike traditional ccTLDs (but just like <a href="https://www.openprovider.com/blog/why-ai-and-tech-domains-are-a-smart-investment-for-your-digital-future">.ai domains</a>), .io has no residency restrictions</p>



<p>At Openprovider, we support .io as part of our extensive portfolio of nearly 2,000 extensions. If you&#8217;re a reseller or managing domains for multiple clients, offering .io gives you the edge—especially in high-demand markets like the US, UK, and the Netherlands, where innovation is currency.</p>



<h2 id="h-why-is-io-so-popular-in-the-tech-world">Why is .io so popular in the tech world?</h2>



<p>The .io domain has become a digital badge of innovation. While originally just another ccTLD, it has earned its place as a favorite among startups, developers, and digital-first businesses.&nbsp;</p>



<p>In fact, although <a href="https://www.openprovider.com/blog/what-is-ai-domain">.ai domain extensions</a> dominated headlines in 2024, the .io extension also delivered a strong performance throughout the year, with total sales amounting at around $3 Million (as per <a href="https://www.namepros.com/blog/2024-domain-name-market-dollar-volume-trends.1343492" target="_blank" rel="noreferrer noopener">NamePros</a>).</p>



<p>But why exactly has .io taken off so strongly in the tech space?</p>



<p>Here are the main reasons.</p>



<h3 id="h-1-tech-savvy-appeal-and-semantic-resonance">1. Tech-savvy appeal and semantic resonance</h3>



<p>In computing, “I/O” stands for input/output—core operations in software, hardware, and systems engineering.&nbsp;</p>



<p>For developers and tech founders, this isn’t just a coincidence but a clever alignment: when a tech product launches with a .io domain, it sends a message: “We get it. We speak your language.”</p>



<p>It makes .io feel native to the tech world, even though it wasn’t originally designed for it.</p>



<h3 id="h-2-availability-and-flexibility">2. Availability and flexibility</h3>



<p>Finding a clean, brandable .com is increasingly difficult.</p>



<p>On the other hand, .io domains offer <strong>more availability</strong> without compromising on credibility or memorability.</p>



<p>From a reseller or web agency perspective, .io gives clients a high-quality alternative to .com without falling into the obscure or unfamiliar.</p>



<h3 id="h-3-global-and-unrestricted">3. Global and unrestricted</h3>



<p>Unlike many country-code domains that have local usage restrictions, .io is globally open. This means developers in Berlin, fintech startups in Amsterdam, or SaaS platforms in New York can all register .io domains without limitation.</p>



<blockquote class="wp-block-quote">
<p><em>For Openprovider customers managing multiple domains across different clients and geographies, this makes </em><a href="https://www.openprovider.com/domains/tlds/io"><em>.io</em></a><em> a versatile option to recommend and resell.</em></p>
</blockquote>



<h3 id="h-4-strong-association-with-startups-and-open-source">4. Strong association with startups and open source</h3>



<p>Over the last decade, some of the most well-known tech companies and open-source projects have launched on .io domains, including code libraries, developer tools, and consumer-facing apps.</p>



<p>This trend has reinforced a halo effect: when your domain ends in .io, you’re instantly perceived as being part of the modern digital economy.</p>



<h3 id="h-5-seo-credibility">5. SEO credibility</h3>



<p>While .io doesn’t offer the same legacy power as .com, it is recognized by search engines like Google as a generic top-level domain (gTLD).</p>



<p>This switch in the treatment that algorithms adopt has a profound impact on how URLs marked with .io perform and get displayed on search engines (as it happened for <a href="https://www.openprovider.com/blog/what-is-ai-domain">.ai domains</a>).</p>



<p>That means it’s treated similarly to<a href="https://www.openprovider.com/domains/tlds/com"> .com</a> or <a href="https://www.openprovider.com/domains/tlds/net">.net</a> in search rankings, rather than a typical geographical TLD.</p>



<p>So from an SEO perspective, .io can offer the flexibility of branding without compromising on search visibility.</p>



<h2 id="h-pros-of-using-a-io-domain">Pros of using a .io domain</h2>



<p>Choosing the right domain extension can give a brand that extra edge, especially in competitive, innovation-driven sectors.&nbsp;</p>



<p>Also, according to NameBio, the monthly average price stays at $1,101, with an impactful decrease from November 2024 to March 2025.</p>



<figure class="wp-block-image size-full is-resized"><img decoding="async" loading="lazy" src="https://assets.openprovider.com/wp-content/uploads/2025/04/io-monthly-avg-price-what-is-io-domain.png" alt="io domain monthly average price" class="wp-image-41811" width="672" height="256"/></figure>



<p>Here’s why .io is often the smart choice for startups, developers, and digital agencies.</p>



<h3>Brandable, short, and modern</h3>



<p>One of the biggest advantages of .io is its clean, punchy format. Unlike longer or more obscure extensions, .io domains are:</p>



<ul>
<li>Easy to pronounce and remember</li>



<li>Visually appealing on mobile and desktop</li>



<li>Perfect for creating strong, brand-first domain names (like <strong>stripe.io</strong> or <strong>github.io</strong>, which both redirect to a .com extension)</li>
</ul>



<p>For freelancers and agencies building portfolios or client sites, .io offers a modern, professional feel that stands out without feeling corporate.</p>



<h3>Better availability than .com</h3>



<p>With over 350 million domains already registered globally, finding an available .com has become difficult and expensive.&nbsp;</p>



<p>.io domains open up more creative possibilities, allowing you to secure short, keyword-rich, or brand-specific names without resorting to obscure or low-trust TLDs.</p>



<p>This makes it a strong option for agencies and resellers looking to offer something distinctive but reliable.</p>



<h3>Tech and startup-friendly</h3>



<p>Let’s be clear: using .io gives you instant credibility in the right circles. If your audience is made up of developers, investors, or digital-native customers, they already know what .io signals: innovation, agility, and modernity.</p>



<p>That’s a huge brand lift from a simple domain extension.</p>



<h3>Open for extra-geographic registration</h3>



<p>.io domains don’t require a local presence, residency, or citizenship, unlike typical country-code domains. That flexibility means you can confidently recommend .io as part of your domain offering, no matter your market.</p>



<h3>Stable and trusted infrastructure</h3>



<p>Managed by the <a href="https://www.icb.co.uk/" target="_blank" rel="noreferrer noopener">Internet Computer Bureau</a> and overseen by the British government, .io domains benefit from strong infrastructure and oversight. Despite being a ccTLD, it is treated by Google as a generic TLD (gTLD), so there&#8217;s no disadvantage in terms of search engine ranking.</p>



<p>That gives your customers the best of both worlds: branding flexibility and technical reliability.</p>



<h2>Considerations before registering a .io domain</h2>



<p>After having understood what is a .io domain, we want to consider a few technical and commercial factors before registering.&nbsp;</p>



<p>Here’s a quick checklist to advise potential .io clients so that they can take informed decisions.:</p>



<h3>Cost vs. value</h3>



<p><strong>.io domains might be priced higher than standard TLDs</strong> like .com or .net; yet this premium cost often indicates its branding benefits.</p>



<h3>Legal and ethical background</h3>



<p><strong>.io is technically a country-code domain for the British Indian Ocean Territory</strong>, an area with geopolitical sensitivities.</p>



<p>While this doesn’t affect performance or legality, some users may prefer .com TLDs for services that are less niche-specific.</p>



<h3>Long-term positioning</h3>



<p><strong>Will .io still represent your brand 3–5 years from now?</strong> Consider if this tech-forward identity aligns with your long-term goals or if it’s a trend-driven decision.</p>



<p>Monthly sales data from the past 12 months indicate a steady volume, with peaks in March 2025.</p>



<figure class="wp-block-image size-full"><img decoding="async" loading="lazy" width="1420" height="535" src="https://assets.openprovider.com/wp-content/uploads/2025/04/monthly-sales-12-months-of-.io-what-is-io-domain.png" alt="io domain monthly sales" class="wp-image-41816"/></figure>



<h3>SEO and trustworthiness</h3>



<p><strong>.io is treated as a generic TLD by Google</strong>, but some non-technical users may still be more familiar with .com or .org. Consider your audience’s trust level and SEO strategy.</p>



<h3>Domain availability</h3>



<p><strong>Check for trademark conflicts</strong>, especially if you’re choosing a short, catchy brand name. With .io’s popularity, many high-value names are already taken or parked.</p>



<h3>Renewal and retention</h3>



<p><strong>Factor in long-term renewal costs.</strong> Unlike some cheap TLDs with high first-year discounts, .io tends to maintain a steady (and higher) pricing structure.</p>



<p><em>Pro tip: in our </em><a href="https://www.openprovider.com/resellers/reseller-control-panel"><em>free Reseller Control Panel</em></a><em>, you can set up automatic renewals and handle domain operations in bulk.&nbsp;</em></p>



<h2>Who should use a .io domain?</h2>



<p>For digital professionals and businesses navigating a crowded, competitive space, .io offers clear advantages in branding, availability, and credibility.</p>



<h3>Domain resellers and hosting providers</h3>



<p><strong>Expand your portfolio with a high-demand extension.</strong></p>



<p>.io domains are a strong upsell opportunity for clients in tech-forward industries, and a margin-friendly alternative to overcrowded .com names.</p>



<ul>
<li>Add a premium option for innovation-focused clients</li>



<li>Differentiate your offer from low-cost competitors</li>



<li>Leverage <a href="https://www.openprovider.com/membership-plans">Openprovider’s at-cost pricing</a> to maximize profits through Membership</li>
</ul>



<p>By including .io in your domain offering, you help your clients stand out and increase your own value as a provider.</p>



<h3>Web and digital agencies</h3>



<p><strong>Deliver modern branding solutions.</strong> For agencies building SaaS platforms, startup websites, or developer tools, .io instantly communicates tech credibility and forward thinking.</p>



<ul>
<li>Find clean, brandable names that match your clients&#8217; identity</li>



<li>Offer domains that pair naturally with modern web design</li>



<li>Support growth-stage businesses with domains that scale with them</li>
</ul>



<h3>IT service providers</h3>



<p><strong>Give clients a domain that matches their digital-first mindset.</strong>&nbsp;</p>



<ul>
<li>Recommend .io for internal portals, dashboards, or microservices</li>



<li>Position yourself as a strategic advisor with TLD insights</li>



<li>Use Openprovider’s assisted transfers to consolidate .io domains across clients</li>
</ul>



<h3>Tech-savvy freelancers</h3>



<p><strong>Position your brand with impact.</strong>&nbsp;</p>



<p>Freelance developers, designers and consultants can rely on .io projects to demonstrate technical authority.</p>



<ul>
<li>Build a portfolio on a modern, clean domain</li>



<li>Secure a personal brand that signals you&#8217;re up to date</li>



<li>Use Openprovider to register at cost and manage your domains in one place</li>
</ul>



<h2>How to register a .io domain with Openprovider</h2>



<p><a href="https://www.openprovider.com/domains/tlds/io">Registering a .io domain</a> with Openprovider is quick, reliable, and cost-efficient, especially for resellers and agencies managing multiple domains.&nbsp;</p>



<p>Furthermore, we advice domain resellers not to waste resources by <a href="https://www.openprovider.com/membership-plans">accessing cost-price domains</a>, even in bulk, and bundled with SSLs and email services&nbsp;&nbsp;</p>



<p>Here’s how to get started:</p>



<ol>
<li><strong>Log into your Reseller Control Panel (RCP)</strong><strong><br></strong>Our RCP is the central dashboard for managing domains, memberships, billing, and DNS settings, all in one place.</li>



<li><strong>Search for your desired .io domain</strong><strong><br></strong>Use the built-in search tool to check availability and explore variations if your first choice is taken.</li>



<li><strong>Register at cost price with Membership</strong><strong><br></strong>As an Openprovider Member, you get access to wholesale pricing on all domain operations, including registration, renewal, and transfers. <a href="https://www.openprovider.com/membership-plans">Membership levels</a> scale with your business, ensuring the best possible ROI.</li>



<li><strong>Add WHOIS privacy and DNS management</strong><strong><br></strong>All .io domains are eligible for free WHOIS privacy and basic DNS management through our platform. <a href="https://www.openprovider.com/products/security/premium-dns">Premium DNS</a> is available through Sectigo for enhanced protection and performance.</li>



<li><strong>Use our API for bulk registrations or platform integration</strong><strong><br></strong>For larger portfolios or resellers using WHMCS, Blesta, or custom systems, our robust <a href="https://developers.openprovider.com/">API for domains</a> allows you to automate and scale your domain operations with ease.<br></li>
</ol>



<p>Need help? We’ve created a thorough breakdown of our membership options to assist with fully managed transfers, domain portfolio audits, or onboarding support tailored to your business: <a href="https://www.openprovider.com/membership-plans/">explore our Membership plans</a>.</p>



<h3><strong>Conclusions</strong></h3>



<p>The .io domain has evolved from a regional code into a symbol of digital innovation—favored by startups, embraced by developers, and recognized across the tech ecosystem.</p>



<p>With strong brand potential, wide availability, and SEO credibility, it’s a smart choice for companies and creators aiming to stand out.</p>



<p>For <strong>domain resellers, agencies, and IT providers</strong>, offering .io domains can unlock new revenue streams, help retain high-value clients, and position your portfolio at the forefront of modern web trends.</p>



<p>And with Openprovider, you don’t just get access to .io, you get the wholesale cost-pricing, tools, and support that help you scale.</p>



<p>Through our Membership model, API integrations, and expert guidance, we make domain management seamless, efficient, and profitable.</p>



<p>Ready to register your next .io domains or offer them to your customers?</p>



<p><a href="https://www.openprovider.com/membership-plans/">Get started with Openprovider today.</a></p>


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<h2 id="h-introduction">Introduction</h2>



<p>Seeing a <strong>“Not secure website”</strong> warning in your browser bar can instantly undermine trust in any online experience, regardless of the type of page.</p>



<p>For website owners, administrators, and especially resellers managing multiple domains, this isn’t just a technical hiccup, it’s a critical issue that affects visitor confidence, SEO rankings, and data protection.</p>



<p>In this article, we’ll explain what this warning really means, why it appears, and how to resolve it to ensure a secure, seamless browsing experience for your users.</p>



<p>Whether you’re managing one site or reselling hundreds of domains through platforms like Openprovider, understanding and fixing this warning is essential.</p>



<h2 id="h-what-does-not-secure-website-mean">What does “not secure website” mean?</h2>



<p>A “Not secure” website warning is a browser alert that indicates a website does not use <strong>HTTPS (HyperText Transfer Protocol Secure)</strong>.</p>



<p>This means the site is not <a href="https://www.openprovider.com/blog/what-kind-of-ssl-or-tls-certificate-do-you-need">protected by an SSL or TLS certificate</a>, which encrypts the data transmitted between a user’s browser and the website’s server. Without this layer of security, sensitive information like login credentials, personal data, and payment details can be intercepted or tampered with.</p>



<p>When a visitor lands on a site without HTTPS, modern browsers like Chrome, Firefox, Safari, and Edge flag the page with a <strong>“Not secure”</strong> label (usually next to the URL in the address bar).</p>



<p>In some cases, especially when forms are involved, users may see a red warning (requiring additional steps to actually visit the page at their own risk) or even be blocked from proceeding.&nbsp;</p>



<p>This is part of an industry-wide push toward a more secure web, driven by both privacy concerns and evolving standards.</p>



<p>To be clear: a “Not secure” label doesn’t always mean the site has been hacked or is malicious, but <strong>it does signal</strong> <strong>that data isn’t being protected adequately</strong>. For any site collecting information (even something as simple as an email signup), HTTPS is now considered the baseline expectation.</p>



<p>For resellers, agencies, and developers, especially those handling large portfolios of client websites, keeping every domain secure with valid SSL certificates is not just best practice, but a business imperative.</p>



<figure class="wp-block-image size-large"><img decoding="async" loading="lazy" width="1024" height="630" src="https://assets.openprovider.com/wp-content/uploads/2025/04/Not-secure-website-vs-https-1-1024x630.jpg" alt="not secure website warning for http vs https" class="wp-image-41786"/></figure>



<h2>Causes of the “not secure” warning</h2>



<p>The <strong>“Not secure” website</strong> warning typically stems from one core issue: the site is missing a valid <strong>SSL/TLS certificate</strong>.</p>



<p>But the reasons behind this can vary. Here are the most common causes:</p>



<h3>No SSL certificate installed</h3>



<p>If a website hasn’t installed an SSL certificate at all, browsers will immediately flag it as insecure.</p>



<p>This is still surprisingly common, especially for older websites or pages that were never updated to meet modern web standards.</p>



<h3>Expired SSL certificate</h3>



<p>SSL certificates need to be renewed regularly. If a certificate expires (even for a few hours) browsers will treat the site as unprotected. For businesses and resellers managing multiple domains, expired certificates can become a recurring risk without automated renewal tools in place.</p>



<h3>Mixed content issues</h3>



<p>Even if a site has an active SSL certificate, browsers may still display a warning if the page loads resources (like images, scripts, or stylesheets) over <strong>HTTP</strong> instead of <strong>HTTPS</strong>. This is known as “mixed content,” and it compromises the overall security of the page.</p>



<h3>Incorrect installation or configuration</h3>



<p>Sometimes, SSL certificates are installed but not properly configured. This can include incorrect server settings, missing intermediate certificates, or issues with domain coverage—especially in multi-domain (SAN) or wildcard certificates.</p>



<p><em>Are you looking for a quick fix for your non secure protocols? You can </em><a href="https://www.openprovider.com/products/security/ssl-certificates"><em>acquire SSLs instantly here</em></a><em>.</em></p>



<h3>Using self-signed certificates</h3>



<p>Self-signed certificates are not issued by a trusted Certificate Authority (CA), so browsers won’t recognize them as valid.</p>



<p>These are sometimes used for internal testing but are not suitable for public-facing websites.</p>



<p>To counter that, automated SSL provisioning, certificate monitoring, and renewal reminders built into one place are the right functions to look for.</p>



<h2>5 risks associated with a “not secure” website</h2>



<p>When a website is flagged as not secure, web visitors may run into worrying risks: different vulnerabilities tie with different risks, so let’s see five primary ones.</p>



<h3>1. Data interception and tampering</h3>



<p>Without HTTPS, all data exchanged between the user and your website is sent in plain text.&nbsp;</p>



<p>This opens the door for <strong>man-in-the-middle (MITM)</strong> attacks, where third parties can intercept or modify data in transit, which is especially dangerous for login forms, payment details, and personal information.</p>



<h4>2. Loss of user trust and engagement</h4>



<p>Today’s users are more security-aware than ever. If they see a warning in their browser, many will abandon the site instantly, especially if they&#8217;re about to submit sensitive information.</p>



<p>The natural effects are the loss of potential clients, the damaging of brand perception and the negative impact on metrics like bounce rates and conversions.</p>



<h3>3. SEO and search visibility penalties</h3>



<p>Google has confirmed HTTPS as a <strong>ranking signal</strong>.</p>



<p>That means insecure sites may (and most likely will) be penalized in search engine rankings. SEO-related security issues are often overlooked, but this is one that webmasters must not neglect.</p>



<h4>4. Compliance and legal risks</h4>



<p>Many data privacy regulations, like <strong>GDPR</strong> in the EU or <strong>CCPA</strong> in California, emphasize secure data handling practices.</p>



<p>Operating a website without encryption can put you at risk of non-compliance, especially if you collect personal data from users.</p>



<p><em>Are your clients’ websites missing on security? </em><a href="https://www.openprovider.com/products/security/ssl-certificates"><em>Resell DV, OV and EV SSL certificates</em></a><em> to solve their cybersecurity challenges while keeping it profitable for you.&nbsp;</em></p>



<h3>5. Exposure to phishing and spoofing</h3>



<p>Attackers often spoof insecure websites to trick users into sharing sensitive information.</p>



<p>Having a secure, HTTPS-enabled site helps prevent impersonation and signals to users that your brand can be trusted.</p>



<p>For resellers and web professionals, these risks multiply across portfolios. That’s why SSL management, especially at scale, is a key part of delivering professional, reliable digital services.</p>



<h2>How to fix the the not secure warning</h2>



<p>Fixing a <strong>not secure website</strong> message depends on identifying the root cause, but in most cases, the solution begins with implementing or fixing the SSL certificate.</p>



<p>Here’s a step-by-step guide:</p>



<h3>First: install a valid SSL certificate</h3>



<p>If your site doesn’t yet have an SSL certificate, that’s priority number one.</p>



<p>Choose a certificate from a trusted CA: for most sites, a <strong>DV (Domain Validation)</strong> certificate is sufficient, while e-commerce or enterprise environments may benefit from <strong>OV (Organization Validation)</strong> or <strong>EV (Extended Validation)</strong> certificates for enterprise sites with critical amounts of data.</p>



<p><em>Pro-tip: if you’re an Openprovider’s </em><a href="https://www.openprovider.com/membership-plans"><em>member</em></a><em>, you have access to SSLs at exclusive discounted rates – plus, you can manage and renew them seamlessly through the all-in-one Reseller Control Panel.</em></p>



<h3>Second: configure HTTPS correctly</h3>



<p>After installing the certificate, configure your server to use HTTPS by default.</p>



<p>Update your web server settings (like Apache, NGINX) and ensure your site redirects all HTTP requests to HTTPS using 301 redirects. This is to enforce security and preserve your SEO rankings.</p>



<h3>Third: update internal links and scripts</h3>



<p>Scan your website for any hardcoded HTTP links, including images, scripts, stylesheets, and iframes.</p>



<p>Mixed content warnings still trigger a <strong>not secure website</strong> label, even when an SSL certificate is installed (several CMS platforms and tools can help automate this cleanup process).</p>



<h3>Fourth: renew certificates on time</h3>



<p>SSL certificates are time-sensitive (most are valid for 12 months) so, letting them expire will immediately return your site to a <strong>non-secure</strong> state.</p>



<p>The key to not run into this situation is a one-time set up of auto-renewals.</p>



<p><strong>Do it once and forget about it</strong>: Openprovider members can automate SSL renewals through the <a href="https://www.openprovider.com/resellers/reseller-control-panel">Reseller Control Panel</a> or API, even if you’re managing large domain portfolios.</p>



<h3>Fifth: test your website with SSL checkers</h3>



<p>Use tools like <em>SSL Labs</em> or <em>Why No Padlock</em> to verify your SSL installation.</p>



<p>These systems help detect mixed content, outdated protocols, or configuration issues that might still trigger browser warnings.</p>



<p>Remember, this is critical also and especially for resellers and agencies managing multiple sites.&nbsp;</p>



<h2>Best practices to maintain a secure website</h2>



<p>Once your site is secured, keeping it that way is the next challenge. Here are three critical best practices every website owner, developer, or reseller should follow to avoid future <strong>not secure website</strong> issues.</p>



<h3>Regularly renew SSL certificates</h3>



<p>Treat SSL certificates as part of your core infrastructure, just like hosting or DNS.</p>



<p>Most CA send expiration alerts, but for businesses managing several domains, that’s rarely enough. For this, domain owners should track expiration dates and set up renewal workflows in advance.</p>



<p>At Openprovider, SSL renewal can be automated via API, or handled through your Reseller Control Panel, ensuring none of your domains fall through the cracks.</p>



<h3>Conduct security audits</h3>



<p>Even a website with HTTPS can become vulnerable over time.</p>



<p>Regular security audits can uncover weaknesses like outdated CMS plugins, exposed admin panels, or insecure third-party scripts. Consider running scans monthly or after any major code changes.</p>



<p>If you’re managing client sites, bundling security audits into your service offering builds trust and adds value, while also helping you spot problems before customers do.</p>



<h3>Stay updated with security trends</h3>



<p>Security is constantly evolving. Stay informed about browser updates, SSL protocol changes, and best practices for HTTPS enforcement. For example, major browsers may deprecate older TLS versions, or introduce stricter mixed content policies without much notice.</p>



<p>Follow industry blogs, subscribe to security advisories, and lean on trusted providers like Openprovider, who continuously update their products and integrations to align with new standards.</p>



<h2>Conclusions</h2>



<p>By understanding what triggers it and taking proactive steps to fix it, you protect both your users and your business.</p>



<p>If you’re managing multiple domains, Openprovider helps create a secure ecosystem with dedicated support, making SSL reselling easy, scalable, and cost-effective).</p>


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