Why Hexonet customers should consider switching to Openprovider

What you need to know from Afnic’s global domain market report

Best domains to buy for your e-commerce store

How to sell your domain name: the ultimate step-by-step guide

what is domain privacy protection and why do you need it

What is domain privacy protection and why do you need it?

Best of 2024: Openprovider edition

Free ebook: 3 easy ways to handle bulk domain transfers

Openrpovider web hosted customer recognition

When a 330% price increase works

NIS2 Directive compliance update for Openprovider resellers

The hidden threats of unsecured websites

why openprovider is the costco of the domain industry

Why Openprovider is the Costco of the domain industry

how much does a domain name cost? find out!

How much does a domain name cost? Find out!

what is domain flipping? tips to make money with domains

What is domain flipping? Tips to make money with domains

Openprovider web hosted customer Snel.com

Snel.com: Building a legacy on 9+ support

Understanding the spam lifecycle: how to keep it away from inboxes

6 trends that could define the domain industry in 2025

6 trends that could define the domain industry

Choosing between Paid SSL and Free SSL for domain resellers

Paid vs. Free SSL: which SSL certificate is right for you?

Openprovider collaboration Offlimits to help fight illegal content online.

Openprovider x Offlimits: A Shared Path to a Cleaner Internet

So, what’s happening to the .io domain?

How to create a standout graphic design portfolio online

Edge.be: Creativity with curiosity at its heart

Openprovider’s blueprint for NIS2 compliance

7 cybersecurity trends for 2025 that domain resellers need to know

so why haven't you properly set up dmarc yet

So, why haven’t you properly set up DMARC yet?

dealing with domain abuse: a guide for domain resellers

Dealing with domain abuse: a guide for domain resellers

meet our head of sales: laetitia ribier-costa

Meet our Head of Sales: Laetitia Ribier-Costa

Meet Eline Verhek, Chief Operating Officer

nis2 is coming: what should EU domain resellers do?

NIS2 is coming: what should EU domain resellers do?

How we handle domain abuse: a look behind the scenes

Openprovider’s journey to ISO 27001 certification

our secret sauce for successful remote work

Our secret sauce for successful remote work

Perfecting the art of business partnerships

how to easily send white-labeled emails as a domain reseller

How to easily send white-labeled domain updates

finding new markets by reselling niche TLDs

Finding new markets with niche domains

bulk domain transfers without the bulk headaches

Bulk domain transfers without the bulk headaches

Domain registrars compared: Openprovider v/s OpenSRS

Are domain prices going up?

Supreme service delivered with Valencian passion

preventing future outages: insights from our CTO, Shreerang Gondegaonkar

Preventing future outages: insights from our CTO

how to keep growing as a web hoster in a crowded market

How to grow as a web hoster in a crowded market

customer recognition: meet mike van pamelen

Kentivo: Serving aces with artificial intelligence

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Openprovider’s WHMCS module: news and updates

top 10 most expensive domain transactions

Top 10 most expensive domains (2024 update)

Winning with sports-related domain extensions

your questions answered: ins and outs of business email

Your questions answered: business email

A new era of gTLDs is coming

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Celebrating pride month with purpose and passion

Serving 185,000 customers by keeping it simple

Domain trends: worldwide vs. at Openprovider

why investing in a premium domain name matters

Why investing in a premium domain name matters

introduction to openprovider's prepaid system

An introduction to Openprovider’s prepaid system

David Matas: from COBOL programmer to IT sensei

5 common mistakes all domain resellers make

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Openprovider: 20 años en la industria de dominios

All you need to know about IDNs

Openprovider: 20 jaar in de domeinindustrie

Openprovider: 20 years in the domain industry

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5 nieuwe TLD’s op de markt!

How to improve your email deliverability?

5 nuevos TLD disponibles en el mercado

5 new TLDs on the market: .diy, .food, .living, .lifestyle and .vana

Best 5 new TLDs on the market!

A complete guide to setting up and using EasyDMARC

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Security.txt: enhancing your website’s security

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What is the best control panel for VPS hosting?

7 razones para registrar un dominio .info

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Don’t let email scams spoil your Black Friday

7 reasons to register a .info domain name

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Top 10 populairste cityTLD’s in 2023

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Resumen de noticias sobre dominios – 18 de octubre de 2023

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It’s all about .ai: a guide to this booming TLD

Servicios de protección de marcas: cuáles son tus opciones

Nieuws uit de domeinindustrie – 18 oktober 2023

domain industry news roundup / nieuws uit de domeinindustrie

Domain news roundup – October 18, 2023

Trademark protection services: wat zijn de opties?

Trademark protection services: what are your options?

The domain industry is changing rapidly, and not always for the better.&nbsp;



According to multiple industry sources, many Hexonet customers are not happy with the platform’s recent migration to CentralNIC. Many people have already complained about additional service fees, higher TLD prices, and frustration over a lack of transparency. If you’re considering a better-deal alternative for your business, you’re not alone.



At Openprovider, we see the industry shifting toward monopolization, with larger corporations absorbing smaller registrars. This often leads to rising costs and fewer choices for businesses. Unlike many of our competitors, Openprovider remains independent and focused on delivering value to domain resellers.&nbsp;



Looking for an alternative to Hexonet? Here’s why we’re worth your consideration.



<h2 id="h-transparent-domain-pricing-always-at-cost-price">Transparent domain pricing, always at cost price</h2>



We understand the frustration of shopping around for cheap domains &#8211; and that’s before the hidden charges hit you.&nbsp;



Openprovider operates on a simple principle: <a href="http://openprovider.com/membership-plans">buy a Membership</a> and get operations for 1,900+ domains at cost price. No hidden fees, no surprise hikes —ever. What you see is what you pay.



This means you’ll consistently save on the most popular domains like <a href="https://www.openprovider.com/domains/tlds/com" target="_blank" rel="noreferrer noopener">.com</a> and <a href="https://www.openprovider.com/domains/tlds/net" target="_blank" rel="noreferrer noopener">.net</a>, as well as on niche gTLDs and ccTLDs like <a href="https://www.openprovider.com/domains/tlds/co" target="_blank" rel="noreferrer noopener">.co</a>, <a href="https://www.openprovider.com/domains/tlds/mx" target="_blank" rel="noreferrer noopener">.mx</a>, and <a href="https://www.openprovider.com/domains/tlds/ai" target="_blank" rel="noreferrer noopener">.ai</a>. Whether you manage a handful of domains or thousands, our pricing structure always helps you save. 



In the <a href="https://www.linkedin.com/pulse/stop-overpaying-domain-renewals-my-money-saving-hack-bo%C5%A1tjan-kotnik-vmbmf/?trackingId=qWcWJqYeQAOtUVaGMCX8uA%3D%3D" target="_blank" rel="noreferrer noopener">words of our Member Boštjan Kotnik</a>, an Openprovider Membership already pays off if you have 7-8 domains &#8211; but if you have 70 domains, as he does, savings are truly huge. And, the more domains you have, the more your savings keep growing. 



Even with our smallest Membership Plan, you can save up to $240 a year and get up to 6X ROI.


[us_btn label=&#8221;Use our pricing tool to see how much you could save&#8221; link=&#8221;url:https://www.openprovider.com/membership-pricing&#8221;]



<h2 id="h-a-model-built-for-resellers">A model built for resellers</h2>



Most businesses spend too much time on domains.&nbsp;



That’s why we designed our Membership model with just one goal in mind: to simplify resellers’ lives.&nbsp;



Our bundle products—<a href="http://openprovider.com/products/security/ssl-certficates" target="_blank" rel="noreferrer noopener">SSL</a>, <a href="http://openprovider.com/products/plesk" target="_blank" rel="noreferrer noopener">Plesk</a>, and <a href="http://openprovider.com/products/business-email-solution" target="_blank" rel="noreferrer noopener">business email</a>—make it simple to add value to your domain registrations with extras that your customers will appreciate, strengthening customer retention. Thanks to our long-standing partnerships with vendors like Webpros and Sectigo, we’ve secured highly competitive prices on these products—deals you won’t easily find elsewhere.



To make things even easier, our intuitive control panel and flexible API let you manage your entire portfolio in one place. We also offer integrations with plugins like <a href="http://openprovider.com/resellers/plugins/whmcs" target="_blank" rel="noreferrer noopener">WHMCS</a> and <a href="http://openprovider.com/resellers/plugins/upmind" target="_blank" rel="noreferrer noopener">Upmind</a> to automate the routine operations of your business.



With all these tools and integrations at your disposal, managing your domain portfolio becomes not just easier, but also more efficient and cost-effective. As a reseller, you can focus more on expanding your business and less on backend complexities. 



While you can&#8217;t buy time, with Openprovider, you&#8217;re always saving it.



<h2 id="h-standing-strong-in-a-monopolized-industry">Standing strong in a monopolized industry</h2>



The rise of consolidation in the domain industry leaves smaller web hosters and resellers with limited options. CentralNIC’s acquisition of Hexonet is just one example of how corporate buyouts often lead to service disruptions and increased costs.



At Openprovider, we’ve chosen a different path. Our independence allows us to put our customers first, focusing on tools and services that help your business grow—not on shareholder profits. Independence isn’t just part of our identity; it’s a commitment we’ll always uphold.



<h2 id="h-no-forced-migrations-no-surprises">No forced migrations, no surprises</h2>



We believe in giving our customers control over their business. With Openprovider, you’ll never face forced migrations or sudden changes to your account. Our goal is to provide stability and trust so you can focus on what matters—serving your own customers.



<h2 id="h-ready-to-switch-let-s-make-it-simple">Ready to switch? Let’s make it simple</h2>



If you’re ready to move on from Hexonet, Openprovider makes it easy to get started. Our <a href="https://www.openprovider.com/blog/free-pdf-3-easy-ways-to-handle-bulk-domain-transfer" target="_blank" rel="noreferrer noopener">(bulk) transfer process</a> is straightforward, and our <a href="http://openprovider.com/company/contact-us" target="_blank" rel="noreferrer noopener">support team</a> is here to assist every step of the way.



Discover why thousands of domain resellers already trust Openprovider to deliver simple, transparent pricing and reliable service.


[us_btn label=&#8221;Learn more about working with Openprovider&#8221; link=&#8221;url:https://www.openprovider.com/company/about-us&#8221;]

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It’s no secret to anyone in the industry that the domain name market is undergoing significant transformation. While legacy giants like <a href="https://www.openprovider.com/domains/tlds/com" target="_blank" rel="noreferrer noopener">.com</a> face challenges, new gTLDs (nTLDs) and country-code TLDs (ccTLDs) are emerging as key drivers of growth. 



Earlier this year, <a href="http://afnic.fr" target="_blank" rel="noreferrer noopener">Afnic</a>, the registry of the popular <a href="https://www.openprovider.com/domains/tlds/fr" target="_blank" rel="noreferrer noopener">.fr</a> domain, released an interesting <a href="https://www.afnic.fr/wp-media/uploads/2024/07/study-afnic-the-global-domain-name-market-in-2023.pdf" target="_blank" rel="noreferrer noopener">report</a> that dives deep into the different patterns of growth that 2023 saw in the domain market. Don’t have time to read the 82-page report by yourself? We have summarized its key findings so you can stay informed and prepare for what’s coming in the future.



<h2 id="h-a-year-of-growth-and-recovery">A year of growth and recovery</h2>



After years of sluggish growth, 2023 saw the domain market grow by 3.7%—a marked improvement from the 1.4% growth in 2022. This recovery was driven by strong performances in new TLDs (+16%) and ccTLDs (+3.1%), alongside moderate stability in other legacy TLDs.



However, the broader growth masked significant shifts within each segment, with legacy domains like .com experiencing declines while other TLD segments gained momentum.



<h2 id="h-ntlds-a-new-era-of-domain-innovation">nTLDs: A new era of domain innovation</h2>



<a href="https://www.openprovider.com/blog/finding-new-markets-with-niche-domains" target="_blank" rel="noreferrer noopener">New gTLDs</a> became the market’s rising stars in 2023. With a total stock increase of 16% and creation rates soaring by 28%, nTLDs added 5 million new domain names to the existing pool. 



Generic nTLDs, such as <a href="https://www.openprovider.com/domains/tlds/xyz" target="_blank" rel="noreferrer noopener">.xyz</a> and <a href="https://www.openprovider.com/domains/tlds/icu" target="_blank" rel="noreferrer noopener">.icu</a>, were major contributors to this growth, driven by their affordability and niche appeal.



Other segments of nTLDs also made waves &#8211; although some were bigger than others:



<ul>
<li>.brand TLDs: Representing flagship corporate brands, this segment saw a 21% increase in stock and a 133% spike in new registrations, signaling a growing interest in custom domains for branding.</li>



<li>Geographic TLDs: Despite a 94% increase in new registrations, geographic TLDs like .london and .berlin faced retention challenges, with renewal rates dropping from 86% in 2022 to 67% in 2023.</li>



<li>Community TLDs: These domains, reserved for specific groups, suffered the most, with a sharp 59% drop in stock &#8211; a consequence of the +268% spike in their create operations in 2022.</li>
</ul>



While nTLDs gained market share, the “Penny nTLD” phenomenon (domains sold at very low prices) highlighted challenges in this segment. These TLDs accounted for 64% of nTLD registrations but often had low retention rates, reflecting high volatility.



<h2 id="h-cctlds-steady-growth-with-regional-highlights">ccTLDs: Steady growth with regional highlights</h2>



ccTLDs demonstrated resilience, growing by 3.1% and maintaining a 38% share of the global domain market.&nbsp;



Regional dynamics varied:



<ul>
<li>Asia-Pacific and Africa: These regions led the way, with growth rates of 6.6% and 6.5%, respectively. Domains like <a href="https://www.openprovider.com/domains/tlds/cn" target="_blank" rel="noreferrer noopener">.cn</a> (China) and .za (South Africa) were key contributors.</li>



<li>Europe: As home to 17 of the 30 largest ccTLDs, Europe remained a stronghold for ccTLDs. However, its market share slipped slightly to 55%, as Asia-Pacific gained ground.</li>



<li>The rise of .ai: Originally tied to the island state of Anguilla, the <a href="https://www.openprovider.com/domains/tlds/ai" target="_blank" rel="noreferrer noopener">.ai</a> domain gained global popularity due to its association with artificial intelligence, adding hundreds of thousands of new registrations.</li>
</ul>



These trends underscore the enduring relevance of ccTLDs, particularly in regions with strong digital growth.



<h3 id="h-legacy-tlds-a-challenging-year">Legacy TLDs: A challenging year</h3>



The .com domain, once the undisputed king of the market, faced its most difficult year yet. Its stock fell by 0.7%, while its market share dropped to just 44% of the total domain market (down from 46% in 2022). The decline was driven by negative price elasticity following repeated fee increases. Meanwhile:



<ul>
<li><a href="https://www.openprovider.com/domains/tlds/org" target="_blank" rel="noreferrer noopener">.org</a>: This TLD, aimed at the non-profit sector, bucked the trend with a 1% growth in stock, bolstered by high retention rates.</li>



<li><a href="https://www.openprovider.com/domains/tlds/net" target="_blank" rel="noreferrer noopener">.net</a> and <a href="https://www.openprovider.com/domains/tlds/info" target="_blank" rel="noreferrer noopener">.info</a>: These domains showed modest gains but remained overshadowed by .com’s dominance &#8211; although, <a href="https://www.openprovider.com/blog/domain-news/are-domain-prices-going-up" target="_blank" rel="noreferrer noopener">as the .com price continues to rise</a> while the stock of available .com domain names decreases, this may well change in the future.</li>
</ul>



Overall, the legacy TLD segment shrank by 1%, reflecting a gradual decline in its relevance amid competition from nTLDs and ccTLDs.



<h2 id="h-challenges-and-market-consolidation">Challenges and market consolidation</h2>



The report also reflected on how the domain industry in 2023 was marked by growing consolidation among domain registries. Three companies—Identity Digital, GoDaddy, and Team Internet—managed 68% of nTLDs and 74% of nTLD domain names. Smaller operators faced difficulties in achieving financial sustainability, particularly those with fewer than 10,000 domain names.



Retention rates also declined across most segments, highlighting the importance of customer loyalty for long-term success. This volatility is driving further consolidation as operators with larger portfolios acquire smaller players to scale operations efficiently.



<h2 id="h-what-s-next-for-the-domain-industry">What’s next for the domain industry?</h2>



As the market looks ahead, AFNic believes that several trends will shape the future:



<ol>
<li>Digital transformation: Continued global adoption of digital technologies will sustain demand for domains, especially in emerging markets.</li>



<li>Blockchain and Web 3.0: The integration of blockchain-based identity systems with domain names is expected to open new opportunities and challenges.</li>



<li>ICANN’s next round of new gTLDs: Scheduled for 2026, this development may spark innovation and competition in the market.</li>
</ol>



<h2 id="h-conclusion-a-dynamic-evolving-landscape">Conclusion: A dynamic, evolving landscape</h2>



The domain industry in 2023 exemplified the complexities of a market in flux. While legacy domains like .com struggled to maintain dominance, new players and regional TLDs drove diversification and growth. For domain resellers, these changes underscore the importance of staying ahead of trends and exploring opportunities in emerging domains while focusing on retention for legacy TLDs.



Are you feeling overwhelmed with keeping up with industry changes while domain prices are rising? Openprovider is committed to helping resellers navigate this evolving landscape with access to over 1,900 TLDs, transparent pricing, and expert support. With us as your registrar partner, you are well-prepared for anything that 2025 may bring your way.



<a href="http://openprovider.com/company/about-us" target="_blank" rel="noreferrer noopener">Click here to learn how our model helps you become a more successful and profitable reseller.</a>

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What you need to know from Afnic’s global domain market report

Your domain name is your store’s digital front door. It’s the first thing customers notice, the address they’ll type to find you, and a key factor in building trust online. But finding the perfect e-commerce domain can feel like searching for a needle in a haystack—especially with so many options available.



We believe that choosing the best e-commerce domain doesn’t have to be overwhelming. In this article, we break down the process into actionable steps so you can secure a domain that drives traffic and sales.



<h2 id="h-what-is-a-domain-name">What is a domain name?</h2>



A domain name is the unique address that customers use to find your website on the internet. Think of it as your online storefront’s location—an easily recognizable name that directs users to your site instead of a complex string of numbers called an IP address. For example, instead of typing a numerical code like 192.168.0.1, visitors simply enter your domain name, such as MyShop.com, into their browser.&nbsp;



A great domain name not only makes your website accessible but also acts as a powerful branding tool, shaping how customers perceive your business from the very first click.



<h2 id="h-how-to-choose-a-domain-name-for-your-e-commerce-business">How to choose a domain name for your e-commerce business?</h2>



A great e-commerce domain has three things going for it: memorability, relevance, and trustworthiness. Customers should easily remember it, connect it to your products or services, and feel confident interacting with your website.



Here are a few qualities to prioritize:



<h3 id="h-1-short-and-sweet">1. Short and sweet</h3>



Long domains are harder to remember and prone to typos. Aim for simplicity—ideally, two or three words max. For example, a name like FreshHomeGoods.com is clear and concise, while FreshAffordableHomeGoodsForYou.com is unnecessarily long.



<h3 id="h-2-keyword-relevance">2. Keyword relevance</h3>



While your brand name is important, weaving relevant keywords into your domain can boost your search engine rankings. For example, if you sell pet supplies, a domain like PawsomePets.com signals exactly what customers can expect.



<h3 id="h-3-avoid-numbers-hyphens-and-tricky-spellings">3. Avoid numbers, hyphens, and tricky spellings</h3>



Domains with unusual elements can confuse customers and lead to errors. For example, a name like Great-Dealz4U.com may look creative, but it’s likely to frustrate users.



<h3 id="h-4-brandable-and-unique">4. Brandable and unique</h3>



Your domain should reflect your brand’s identity and set you apart from competitors. A strong domain not only supports your marketing efforts but also builds long-term recognition.



<h2 id="h-top-8-domain-extensions-for-e-commerce">Top 8 domain extensions for e-commerce</h2>



The domain extension, or top-level domain (TLD), plays a significant role in your e-commerce success. While the classic .com remains the go-to choice, today’s market offers plenty of other options tailored to online stores.



Here’s a quick guide to help you decide:



<h3 id="h-1-com">1. <a href="https://www.openprovider.com/domains/tlds/com" target="_blank" rel="noreferrer noopener">.com</a></h3>



This is the gold standard for domains—and for good reason. Familiar, credible, and globally recognized, a .com extension is the default choice for many e-commerce businesses. It’s the extension most people automatically type when searching for a website, making it invaluable for building trust and ensuring easy accessibility. Whether you&#8217;re running a local boutique or a global brand, a .com domain signals professionalism and reliability to your customers.&nbsp;



However, its popularity also means availability can be a challenge. Many short, memorable .com domains have already been snapped up, so you may need to get creative or explore alternatives while keeping the .com option in mind as a long-term goal for your brand.



<h3 id="h-2-store">2. <a href="https://www.openprovider.com/domains/tlds/store" target="_blank" rel="noreferrer noopener">.store</a></h3>



The .store TLD is tailor-made for e-commerce. It tells your customers exactly what your website is about—selling products—without any guesswork. Straightforward and professional, .store is an excellent choice for online shops looking to stand out with a domain that’s relevant and memorable.&nbsp;



Whether you’re selling handmade goods or running a large-scale marketplace, .store aligns perfectly with your e-commerce business and builds instant credibility.



<h3 id="h-3-shop">3. <a href="https://www.openprovider.com/domains/tlds/shop" target="_blank" rel="noreferrer noopener">.shop</a></h3>



The .shop TLD is another strong option for e-commerce businesses, designed to highlight your online store’s purpose. Clear and easy to remember, .shop speaks directly to shoppers, letting them know they’re in the right place to browse and buy.&nbsp;



Its growing popularity among startups and retail brands makes it a modern, versatile choice for businesses looking to create a professional online presence.



<h3 id="h-4-co">4. <a href="https://www.openprovider.com/domains/tlds/co" target="_blank" rel="noreferrer noopener">.co</a></h3>



If .com is taken, why not go for&nbsp; .co? .co is a versatile and modern option for e-commerce businesses looking to create a professional online presence. Short, memorable, and globally recognized, .co is often associated with “commerce” or “company,” making it a natural fit for online stores. It’s also highly flexible, appealing to startups, established brands, and innovative entrepreneurs alike.&nbsp;



With many .com domains already taken, .co offers a sleek alternative that’s easy to type and remember, while still projecting credibility and professionalism.



<h3>5. .fashion</h3>



For e-commerce businesses in the apparel, accessories, or couture industry, a .fashion domain is a stylish and relevant choice. It immediately communicates what your brand is about, helping you attract the right audience from the start.



.fashion adds a touch of sophistication and focus to your digital presence. It’s a modern, industry-specific TLD that sets you apart in a competitive market while staying memorable and professional.



<h3>6. .beauty</h3>



A .beauty domain is the perfect fit for brands in cosmetics, skincare, wellness, and related industries. It instantly signals the focus of your e-commerce store, making it easier for your audience to connect with your offerings.&nbsp;



This TLD is modern, memorable, and tailored to help you stand out in the competitive beauty market.



<h3>7. <a href="https://www.openprovider.com/domains/tlds/tech">.tech</a></h3>



For e-commerce brands in the technology space, a .tech domain is a smart and industry-focused choice. It instantly conveys innovation, making it ideal for businesses selling gadgets, software, hardware, or other tech-related products.&nbsp;



Whether you’re a startup launching cutting-edge devices or an established brand offering tech solutions, .tech positions your e-commerce store as modern, relevant, and forward-thinking.&nbsp;



<h3>8. Country-code TLDs</h3>



If your business focuses on a specific region, choosing a country-code TLD like <a href="https://www.openprovider.com/domains/tlds/uk">.uk</a>, <a href="https://www.openprovider.com/domains/tlds/de">.de</a>, or <a href="https://www.openprovider.com/domains/tlds/ca">.ca</a> can be a strategic advantage. These TLDs signal a strong connection to your target market, making your website feel more local and relatable to customers in that region.&nbsp;



From a technical perspective, country-code TLDs can boost your local SEO performance, helping your site rank higher in search results for regional queries.&nbsp;



Beyond search engines, they also build trust—customers are more likely to engage with a site that reflects their location, knowing it’s tailored to their needs.



<h2 id="h-securing-your-e-commerce-domain">Securing your e-commerce domain</h2>



Once you’ve brainstormed the perfect name, it’s time to secure it! Domains are a limited resource, and your top choice could be gone tomorrow. Here are a few best practices to keep in mind:



<h3 id="h-1-check-availability">1. Check availability</h3>



Use a domain search tool to see if your preferred name is available. <a href="http://openprovider.com/domains/domain-registration">Openprovider’s platform</a> lets you search across available options with 1,900+ TLDs, offering plenty of alternatives if your first choice is taken.



<h3 id="h-2-register-variants">2. Register variants</h3>



Even if you plan to use one primary domain, consider registering similar versions or common misspellings to protect your brand. For instance, if your domain is BestGadgets.store, securing BestGadget.store ensures competitors can’t piggyback off your traffic.



<h3 id="h-3-check-trademarks">3. Check trademarks</h3>



Look for existing trademarks on your desired domain name, and choose another one if you find any. This protects your business from legal challenges down the road.



<h3 id="h-4-think-long-term">4. Think long-term</h3>



Choose a domain name you can grow with. Rebranding or switching domains later can confuse customers and hurt your SEO results.



<h2 id="h-optimizing-your-e-commerce-domain-name-for-seo">Optimizing your e-commerce domain name for SEO</h2>



A strong domain can boost your search rankings, making it easier for customers to find you. Here’s how to optimize your domain for SEO:



<h3 id="h-1-incorporate-keywords-wisely">1. Incorporate keywords wisely</h3>



Include one or two relevant keywords without overstuffing. For example, BudgetElectronics.store feels natural, while CheapDiscountBudgetElectronicsOnline.store is overwhelming.



<h3 id="h-2-use-a-clear-url-structure">2. Use a clear URL structure</h3>



Beyond your domain name, the structure of your website URLs matters. Descriptive URLs like MyShop.com/shoes/sneakers are more SEO-friendly than generic ones like MyShop.com/p12345.



<h3 id="h-3-prioritize-speed-and-security">3. Prioritize speed and security</h3>



Google prioritizes websites that load quickly and use valid <a href="http://openprovider.com/products/security/ssl-certificates">SSL certificates</a>. Make sure your hosting provider supports fast, secure connections.



<h2 id="h-domain-pitfalls-to-avoid">Domain pitfalls to avoid</h2>



Even a well-planned domain strategy can go wrong if you overlook these common mistakes:



<h3 id="h-1-focusing-only-on-price">1. Focusing only on price</h3>



Cheap domains might save you a few dollars upfront, but consider the long-term value. Many registrars offer very low prices for the initial year(s) of registration, after which they bump up the renewal rates. Choose a registrar like Openprovider, that offers competitive and fully transparent prices alongside robust support and security features.



<h3 id="h-2-ignoring-mobile-users">2. Ignoring mobile users</h3>



With over half of web traffic coming from mobile devices, your domain should be easy to type on a small screen.



<h3 id="h-3-skipping-renewals">3. Skipping renewals</h3>



Domains are typically registered for one to ten years upfront, after which they will need to be renewed. Set up auto-renewal to avoid losing your domain—and your brand’s reputation—due to an oversight.



<h2 id="h-getting-started-with-openprovider">Getting started with Openprovider</h2>



At Openprovider, we believe in making domain management simple, transparent, and affordable. Whether you’re registering your first e-commerce domain or managing a portfolio of hundreds, our platform offers the tools and support you need to succeed.



Here’s how Openprovider can help:



<ul>
<li>Wide selection: With access to <a href="http://openprovider.com/domains/domain-registration" target="_blank" rel="noreferrer noopener">1,900+ TLDs</a>, you’re sure to find the perfect fit for your online store.</li>



<li>Transparent pricing: No hidden fees, no surprises—just straightforward pricing for every domain.</li>



<li>Powerful tools: From bulk search to WHOIS privacy, we give you the features you need to manage your domains with ease.</li>



<li>Expert support: Have questions? Our team is here to guide you every step of the way.</li>
</ul>



<a href="http://openprovider.com/membership-plans" target="_blank" rel="noreferrer noopener">Want to register domains in bulk? Check our reseller programs!</a>



<h3 id="h-conclusion">Conclusion</h3>



Your e-commerce domain is the cornerstone of your online presence. By choosing a name that reflects your brand, resonates with your audience, and supports your SEO goals, you’ll set the stage for long-term success.



Ready to secure your domain? Explore Openprovider’s e-commerce-friendly TLDs today and take the first step toward growing your online business.


[op_domain_search title=&#8221;Find your domain&#8221;]

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