Update on premium price strategy

Changes to premium domains

With the introduction of the new gTLDs, premium domain names have suddenly become very common. However, if you’ve ever registered a premium domain name, you’ll have noticed that the procedures and prices are somehow not clear enough. While this lack of structure mostly comes from the registries themselves, we found that we owed our clients some more clarity so we came up with a transparent price model, so that a domain’s price is not ambiguous and doesn’t need to be looked up manually anymore.

This new pricing model will be effective as of June 11th and It replaces ALL existing prices. This means that the price for your premium domain may change. Please have a look on our Control Panel after June 11th, to check out the consequences for you. If you had premium domain purchases in mind, but you were holding back, waiting for a good opportunity: this is it!

Our market is in constant motion, but that is no reason to let you figure it all out, so we took action so that you have all the information and It is as clear as you would expect from us.