In today’s rapidly shifting digital landscape, the demand for AI-driven branding is exploding – and so are the opportunities for domain resellers. As businesses race to align themselves with cutting-edge technology, the .ai domain extension has emerged as a powerful signal of innovation and forward-thinking.
For resellers, this creates a unique chance to tap into a high-value niche. In this blog, we’ll explore best practices for effectively marketing and selling .ai domains to help you stay ahead of the curve.
First-mover advantage
While many domain extensions have come and gone, .ai has rapidly emerged as a key player in the tech world, setting itself apart from short-term trends. Experts agree that .ai has outgrown the early hype and that it’s poised to become a foundational part of the digital economy.
But domain resellers need to move fast.
As the demand for .ai domains continues to surge, understanding how to effectively sell them has never been more crucial.
Let’s dive into ways you can capitalize on this opportunity and guide your customers toward making smart, future-proof investments.
How to pitch .ai without it sounding like a sales pitch
Selling a .ai domain isn’t about pushing a product. It’s about helping customers make informed, future-proof branding decisions.
Here’s how to position .ai effectively:
1. Focus on strategic branding: Clients frustrated with the lack of .com availability will find new possibilities in .ai. Show them how a relevant, concise domain can reinforce their position in the tech space.
2. Share real-world success: Mention how highly successful startups like Perplexity.ai, Character.ai, and Modjo.ai have embraced .ai as a strategic choice. Social proof is a powerful trust builder.
3. Educate on SEO: Dispel myths early. Let customers know that .ai performs just as well as .com in SEO when used properly. This often-overlooked fact can remove a major barrier to adoption.
4. Emphasize exclusivity and value: Remind customers that the window for a great, one-word .ai domain is still open, but closing quickly. With over 600,000 registrations and growing, the best names are disappearing fast. Furthermore, owning a strong .ai domain is increasingly seen as a badge of relevance in the tech world.
How to be a successful reseller of .ai domains
From a reseller’s perspective, the opportunities are in both the demand and the margins; here’s how to boost your bottom line.
Go after high-quality names: The rule of thumb is the same for any TLD: one-word domains rule the roost. Focus on names that are short, memorable, and meaningful in the AI and wider tech space. These .ai domains will have the strongest resale value. Get ready to buy low and sell high!
Always lock in the best prices: Buying retail cuts into your profits. Openprovider Membership, however, offers .ai domains at wholesale prices: the same rates we get from the registry. No surprise renewal price hikes, no hidden charges. Now that’s a game-changer.
At the time of writing, members are saving 36% on two-year .ai registrations compared to standard pricing.
Play the long game: .ai domains give resellers a standout opportunity to establish long-term credibility in a fast-growing space. When you help customers secure the right name and support their growth, you create lasting value. Those satisfied clients become loyal advocates, spreading the word through positive reviews and referrals. Resellers who prioritize relationships and education today will be the recognized leaders in the .ai domain space in the long run.
Conclusion
As artificial intelligence continues to drive transformation across every sector, .ai domains are quickly becoming the digital home for the companies shaping that future.
By understanding the value drivers behind the .ai extension – and helping your customers do the same– you position yourself as a trusted advisor, guiding businesses into the AI-powered future.
With wholesale access through Openprovider Membership, resellers gain the pricing power and positioning they need to thrive in this fast-moving market.
The .ai opportunity is here. The smart move? Be ready to lead.
Ready to turn .ai into a competitive advantage for your business with Openprovider? Sign up for free today.
