As the digital world becomes more complex, businesses need more than just a website – they need a strategic partner who can transform their online presence into real growth. That’s exactly what Wux, a full-service internet agency based in Cuijk, the Netherlands, has been delivering since 2009.
Based in Cuijk, a town in North Brabant, the Netherlands, Wux has been empowering businesses – from small startups to large enterprises – to thrive online. With a mission to help businesses succeed, the company offers a comprehensive range of services designed to achieve ambitious goals.
Based around four key pillars – online strategy, design, development, and online marketing – their services range from web design and e-commerce strategy to branding and lead generation.
The beginnings of Wux: Bridging a gap in the market
Bo Pennings founded Wux with a clear vision: to support businesses in achieving online growth. “At the time, we saw that many companies, especially small and medium-sized businesses, were struggling with managing their online presence effectively,” Bo explains. “They either lacked the technical know-how or found existing solutions too generic and impersonal. Our goal was to bridge that gap by offering high-quality, customized web solutions that combined technology with a personal touch.”
Since its inception, Wux has grown into a dynamic agency with a team of about 25 specialists. They manage over 700 websites for more than 250 clients, providing everything from advice and online strategy to web design, app development, and digital marketing.
Staying ahead: Adapting to a changing digital landscape
As the digital world evolves, success online requires more than static web pages. “In 2025, businesses need dynamic, fast, and secure digital experiences tailored to their audience,” Bo notes.
Wux’s services go beyond traditional web development. The company offers fully managed web services, including AI-driven optimization, SEO, high-performance hosting, and personalized support. They are also ISO 27001 certified, demonstrating their commitment to the highest standards of data security. “Adaptability is key,” Bo adds. “We ensure our customers stay ahead of the curve with evolving solutions.”
Using personalization to stand out
One of Wux’s defining strengths is its ability to provide a personalized touch to every project, even while managing such a heavy volume of websites. “Personalization is at the core of what we do,” says Bo. “Unlike generic website builders, we take the time to understand each client’s business, goals, and target audience.”
The team uses custom design, brand storytelling, and strategic digital marketing to create websites that reflect each client’s unique personality. “Our approach is data-driven, but our execution is human-centered, ensuring that every website we manage truly represents the company behind it,” he adds.
The office’s best friend
The positive work culture at Wux is a cornerstone of its success.
The company promotes trust, flexibility, and professional growth, creating an environment where employees thrive. At Wux, work-life balance matters – and it’s good for business.
“A great work environment directly translates to better service for our clients,” Bo emphasizes.
Adding to the unique atmosphere is Luna, the office dog and “chief happiness officer. “Luna plays a key role in creating a fun and supportive workplace,” says Bo. “She brings joy, reduces stress, and reminds us to take breaks. Having her around is just one example of how we prioritize well-being.”
How to add value to a great service
For Bo, great service is about anticipation, reliability, and a personal touch. “The best service experiences are those where a provider understands your needs before you even have to ask,” he says.
Wux adopts this philosophy by offering proactive support and tailored solutions that evolve alongside their clients’ businesses. “We don’t just provide web services – we actively think alongside our customers, ensuring they always get the best possible experience,” Bo explains.
Building growth that lasts
Wux is continually focused on innovation and sustainability. The team is preparing for advancements in AI and automation while maintaining the human-centered approach that differentiates them. They are also integrating eco-friendly practices into their operations and helping clients adopt sustainable digital solutions.
“Beyond 2025, we aim to grow our presence while staying true to our mission: helping businesses succeed online with personalized, high-quality web solutions,” concludes Bo.
With its ambitious vision and adaptable approach, Wux is well-positioned to lead in the evolving digital landscape. Whether through personalized web design, proactive support, or sustainable practices, Wux is committed to delivering exceptional service to help businesses thrive – both today and in the long run.
Wux has been a valued Openprovider customer since 2017. It is also an Openprovider Member, benefiting from cost-price domains and the convenience of managing everything on one platform.
Check out how Openprovider Membership can help you become a successful and profitable reseller here.
PS: Here’s why one Chief Technology Officer called Openprovider Membership his “money saving hack.”
