How do expired domain auctions work?
The world of expired domain auctions is where valuable web real estate changes hands. It involves bidding on domain names that have previously been registered but have since expired and are now available for purchase again. If you are looking to invest in a domain with existing traffic, backlinks, or a desirable name, bidding on expired domain auctions can be a good choice for you. In this guide, we will explore the nuances of expired domain auctions, from the benefits and risks involved to strategies for successful bidding.
What is an expired domain auction?
An expired domain auction is a process where domains that were once registered but were not renewed by their owners are made available for bidding. These domains can be particularly valuable due to their age, pre-existing traffic, or SEO benefits stemming from established backlinks. The auction is usually run by domain registrars or dedicated auction platforms, such as Sedo and Afternic, that list the expired domains, allowing potential buyers to place their bids. The winning bidder gains control of the domain after the auction concludes.
How does the domain name lifecycle work?
To understand expired domain auctions, it is important to understand the basics of the domain lifecycle. The domain lifecycle is a term that refers to the series of stages that a domain name goes through: from its initial registration to its eventual expiration, release, and possible re-registration.
The domain lifecycle can include phases like domain registration, renewal, expiration, restoration, deletion, parking, transfer, and trade. For this article, domain registration, renewal, expiration, and deletion are the most relevant phases. If you would like to learn more about other domain phases, take a look at our full guide on the domain lifecycle.
Domain registration
The domain lifecycle always begins with domain registration: the process of reserving a domain name through a domain registrar of your choice. You choose a name that hasn't been claimed yet and pay a fee to reserve it for a certain period, typically ranging from one to ten years. Once the domain is registered, you can use it to host a website, create email addresses, and establish your online presence.
Domain renewal
As you can only register a domain for a set amount of time (usually between one and ten years), you will have to renew the domain if you want to continue using it. If you do not renew your domain name in time, the domain will expire and the website and/or email address associated with it will go offline. As the initial registration period of a domain name can never be more than ten years, you are bound to renew your domain at some point when you are a domain owner.
Domain expiration and deletion
If a domain reaches its expiration date without being renewed, it will expire. This means that the website and email associated with the domain will not work anymore and users cannot access them. Most of the time, an expired domain can still be reactivated, often at an extra fee. This is called a domain restore.
If the expired domain is not restored in time, it will be deleted. Some domain names will immediately go back onto the market and become available for others to register. However, domain names that are considered more valuable will often be held by domain registrars to be sold or auctioned off on the domain aftermarket. This is where expired domain auctions come into play.
Why would you buy an expired domain?
Expired domains can be a great asset for business owners, due to their potential for immediate online presence. As these domains have already built up SEO authority, search engines may already recognize these domains as credible sources, leading to better search rankings.
Expired domains also often come with a degree of existing traffic, which can be redirected to new content or used to bolster the visibility of an existing website. For businesses and digital marketers, acquiring an expired domain can therefore be a strategic move to leapfrog the painstaking process of building domain authority from scratch.
The mechanics of an expired domain auction
How does an expired domain auction work?
An expired domain auction typically begins after the redemption period of a domain ends. Domain registrations or auction platforms list the domain on their website, and interested buyers can start placing their bids. The auction duration may vary, but it usually lasts between seven to ten days.
As the auction progresses, the highest bid at the end of the designated period wins the domain. The auction winner then pays for the domain and the domain is transferred to them, with the domain registrar facilitating the change of ownership.
It's important to note that some auctions might have a reserve price, which is the minimum amount the seller is willing to accept. If the reserve isn't met, the domain may not be sold. Understanding these mechanics is crucial for anyone interested in participating in an expired domain auction.
Key players in an expired domain auction
Auction platforms, domain investors, domain buyers, and domain brokers are key players in the world of expired domain auctions.
Auction platform. This is the entity that manages the listings and bids. Auction platforms can be standalone websites dedicated to domain auctions, such as Sedo and Afternic, or domain registrars conducting their own auctions.
Domain investors and buyers. These are the participants who bid on the domains. Some of them might be on the lookout for a domain name for themselves, while others are investors who bid on expired domain auctions to resell these domains at an even higher price to their clients.
Domain brokers. Sometimes, domain brokers can be involved with domain auctions. Domain brokers present buyers who prefer to remain anonymous or provide expertise to those new to domain auctions.
Strategies for winning expired domain auctions
Although a win is never guaranteed, it's essential to do thorough research and develop a well-thought-out bidding strategy from the start.
Do your research: Before entering an auction, make sure to evaluate the domain's history, including its past ownership, traffic statistics, and backlink profile. Tools like the Wayback Machine can provide a snapshot of the domain's previous content, which may indicate its reputation and potential liabilities. Meanwhile, examining the domain's backlink profile with SEO tools can help reveal the quality and relevance of its links, important factors in assessing its value. Checking for any penalties from search engines or blacklists is also a good idea, to avoid investing in a domain with a bad history.
Consider your bidding strategy: Setting a budget and outlining your bidding strategy are important steps to avoid getting caught in a bidding war that could lead to overpaying. Start with a conservative bid to gauge interest from other bidders, and be prepared to increase your offer incrementally. It's also beneficial to watch the bidding activity as the auction nears its end. Some bidders prefer a 'sniping' approach, placing a winning bid just before the auction closes to leave little time for others to react. Be cautious with this tactic though as it can backfire if the bid is placed too late or if the auction extends its closing time due to last-minute bids.
After the auction: next steps
Transferring ownership of the domain
Once the auction ends and you've secured the winning bid, the next step is transferring the domain's ownership from the auction platform to you. This process begins with the payment for the domain to the auction platform or the registrar.
After payment confirmation, the auction platform or registrar will initiate a transfer request. Depending on the domain extension of your new domain, you may need to provide an authorization code and verify the transfer through email. After the transfer is approved, the domain will be released, and your registrar of choice will start the process of adding it to your account. A domain transfer can take anywhere from a few minutes to a few weeks to be completed.
Once the transfer is complete, the domain is yours, and you can begin to utilize your new digital asset as planned.
Transferring your domain to Openprovider
Have you already considered which registrar you will be transferring your new domain to? Consider Openprovider. Whether you are transferring just one domain name or a full portfolio, Openprovider's transparent pricing, fast transfer service, and excellent support will simplify the domain management process for you, leaving you to focus on monetizing your new digital asset. Our Membership Plans are a great choice for people managing domains in bulk, including domain resellers, domain investors, and large enterprise companies managing a bigger volume of domains.
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