With Cyber Monday trending and 2025 on the horizon, many of your customers are getting ready to make website security one of their New Year’s resolutions.
The fact that 82% of web users refuse to interact with websites labeled as “Not Secure” indicates that a secure website is the foundation underpinning everything else.
The importance of SSL certificates
Today, 43% of cyberattacks targeting small businesses, so we can see why it pays to ensure a secure website with tools like SSL certificates.
The risks associated with unsecured websites have never been greater. An unsecured website isn’t just a technical flaw—it’s a real vulnerability that can undermine trust, damage reputations, and cost your business a lot of money.
For web hosting providers, offering secure solutions is essential to building credibility and retaining clients. Your customers look to you to ensure their infrastructure and data are safe.
Premium SSL certificates, therefore, are no longer optional—they’re essential for staying competitive in today’s digital landscape.
Why free SSL certificates fall short
While free SSL certificates might seem like a tempting option for businesses trying to minimize costs, they fall short of the robust security and trust signals that modern users and search engines demand.
- Encryption level: Free SSLs provide only basic encryption and skip the rigorous validation processes that come with premium options.
- Validation: Without strong validation, domains using free SSL certificates can’t confirm the legitimacy of their owners. This creates a vulnerability that malicious third parties can exploit, potentially turning websites into tools for scams, phishing, or data theft. In contrast, paid certificates from providers like Sectigo undergo extensive validation, ensuring that the business behind the website is authentic.
- Administrative workload: Free SSLs often require constant reordering, which increases administrative work and the chance of lapses in coverage. This is where premium SSL certificates save time and provide long-term benefits. Paid SSL certificates can be issued for multiple years, simplifying management and ensuring uninterrupted security. Openprovider’s Cyber Monday promotion is a great example of the benefits that can be enjoyed when buying multi-year certificates.
- Warranties and support: Paid certificates often include warranties against misissuance, 99.99% uptime guarantees, and dedicated support – features that free SSLs simply don’t offer.
The real costs of an unsecured website
The dangers of unsecured websites extend beyond basic inconvenience. A website flagged as “Not Secure” instantly damages trust – the potential for lost website traffic and revenue is significant.
For e-commerce sites, this means missed sales opportunities. For service providers or information platforms, it means fewer conversions and a reduced ability to engage visitors. Unsecured websites also become prime targets for cyberattacks, including data breaches, malware distribution, and phishing schemes.
The real-life consequences of these attacks are severe, often involving legal penalties, reputational harm, and operational downtime. For web hosters, the risks are even more pronounced – clients may blame you for their security shortcomings and move their business elsewhere.
Premium SSL certificates provide a solution to these issues by delivering robust encryption, visible trust indicators, and advanced validation processes. By offering these certificates, you protect your clients’ websites, enhance their credibility, and reinforce your reputation as a reliable provider of secure hosting solutions.
Grow your business with Openprovider
Investing in premium SSL certificates doesn’t just safeguard your clients’ websites – it’s an opportunity to grow your business. The high-quality Sectigo SSL certificates we offer deliver 256-bit encryption, the strongest encryption available for web connections. They also include options for wildcard and multi-domain coverage, making it easy to secure multiple sites or subdomains under a single certificate. These features build user trust and confidence, giving your clients a competitive edge.
Openprovider simplifies the process of managing SSL certificates, whether you’re securing one domain or many. Our platform makes it easy to purchase, renew, and manage certificates, saving time and reducing administrative headaches. With exclusive discounts for Openprovider Members – not just for Cyber Monday – you can offer your clients top-tier security solutions while increasing your profit margins.
By offering premium SSL certificates, you not only meet customer demand but also position yourself as a trusted provider in a competitive market. Clients value reliable, long-term security solutions, and by partnering with Openprovider, you gain access to industry-leading SSL options that help you deliver just that.
As we look toward 2025, securing websites with premium SSL certificates isn’t just a best practice—it’s a necessity. And your customers will appreciate you keeping them protected.
Secure your clients’ websites with Openprovider’s premium SSL solutions today.
